In part one, we discussed a few of the critical aspects that affect how your trade show booth design impacts your audience. But what are some of the other considerations outside of the importance of having an effective, eye-popping design?
A.) Substrate (graphic material) and display configuration - which display is best for you? If your design has a lot of fine photo quality detail, you may want to consider a pop up display or truss display that can support Lambda graphics. Lambda is a high definition print that is best suited to photo intensive designs. Fabric is a good alternative, and depending on your budget there are some high quality fabric show displays out there to satisfy even the most finicky graphic connoisseur.
Generally speaking, fabric is not a bad way to go. Budget plays into this as well - investing in a good quality display and graphics will give you a good return on investment in the long term. Well built fabric pop up displays will hold up show after show, year after year. If you're planning on switching out your graphics a lot than you may want to explore a cheaper alternative for your substrate.
Likewise, if you're only using the trade show display for one or two shows a years, you might be able to get away with a cheaper display, which can last for many years if properly handled and stored. But you don't want to go with something too flimsy either; a badly made display may barely be usable enough for one show. It's worth the time to shop around and consider all options, but in the end you usually get what you pay for. Always consider return on investment, and the importance of first rate customer service.
B.) Visibility - is your booth is positioned on an end aisle? Curved displays are more ideally suited for corner booths, but some people simply prefer them for their 3-dimensional appearance, and they look great for non-corner booths as well. Or if you're looking for something more specific in terms of visibility, you may want to consider a custom display option.
Coyote pop up displays can be custom created to accommodate nearly any back wall shape or size imaginable, and can still be used as a standard 10 foot/8 foot display. On a Coyote pop up this can often be accomplished without much extra cost. Trade show truss displays, while being heavier and requiring more assembly time, are truly impressive to behold and fully reconfigurable. Trusses are also more sturdy and offer more options for mounting monitors, shelves and other accessories.
In part 3, we'll get further into the nuances of planning for your display. Sometimes, last minute requests are unavoidable (and are often a must), but in most cases waiting until the last minute can be avoided, and will more than likely result in a more professional, less 'rushed' display.