Attendees should be able to clearly see who you are and what you do just by looking at your trade show booths. A major factor successful display systems is easy-to-read signage that is visible from the aisles.Banner stands are outstanding signs to use since they take up very little room width-wise yet can be as tall as 10 feet. Here are some other tips on how to effectively use signage to help promote your trade show exhibit and draw in a larger crowd.
Signage should be the first thing attendees notice about your display system, so the location you place it is very important. If you decided to use banner displays, place it near the aisle to grab everyone s attention as they are walking by. This is the perfect place if your trade show display is tucked away in your booth space and not easy to see from the aisles. Adding headers to your convention exhibits will also spruce up the look of your trade show booth and clearly let all of your visitors know who you are.
Hundreds of portable displays will be competing for attention, so having signage that is unique will help your booth stand out and be remembered. A scrolling banner stand display is a unique option since they allow you to scroll an entire message across one banner. Its constant movement will definitely make you stick out. Backlit headers can also be added to most display systems and will illuminate the name of your business in an eye-catching way.
Bold colors will stand out before neutral ones will. Use colors such as red, yellow, and orange but also keep in mind the colors of your logo; try to use a bright color that will compliment it.
Signage is a key component to any portable display since it allows attendees to see exactly who you are instead of having to guess. With these tips and well-designed trade show displays, you are sure to become a hit at your next event.