Being a successful trade show exhibitor goes beyond just showing up at the event with your show display in hand. There are several things that must be taken care of before and after the show in order to make the most of your trade show experience and boost your ROI.
Here are some tips on how to get the results you want.
Set Reachable Goals
As you prepare for the event, create goals that are not only reachable, but also specific. Instead of wanting to capture more leads or sell more products, know how many leads you want to get or how many products you want to sell on the show floor.
Think About the Design of Your Booth
What kind of trade show display booth are you interested in using? Do you want one that is lightweight and portable, or one that has a custom, large design? Do want attendees to be able to walk through your exhibit or do you want a banner stand wall? Knowing the answers to these questions will make it much easier to decide which display is right for you and your budget.
Make Sure the Logistics are in Order
If you are having your show display shipped directly to the event, make sure it is being shipped to the right location and at the correct time. Also, know who will be installing the display and dismantling it, as well as how many people it will take.
Keep Your Word
Don t give attendees empty promises in order to sell a product. Instead, keep your word and let potential customers know that you mean what you say. If you promise to contact an attendee after the show, make sure to call, email, or write them no more than 2 weeks after the show. If you promise to send a free product with the purchase of one of your products or services, don t forget. This will keep your new customers coming back to you when they are in the market for your products or services since they know they can trust you.
These are just some ideas to making your exhibit experience run smoother and more organized.