Want to draw the most attention to your trade show booth? There are many factors to consider when planning your next trade show. There is much more to it than just signing on. Here are 10 things to think of in your next planning stages.
1. Am I organized and prepared?
Make sure to have every piece of the show well thought out from start to finish. Take advantage of early bird rates by signing up early. Avoid unexpected costs by sticking to your timeline and budget.
2. Why am I participating?
This is probably the most important piece of the equation. "To gain leads" is not a suitable answer. Create a step-by-step plan with measurable results for your trade show. Record data throughout all processes, as your trade show career progresses patterns will arise and your results will get better and better.
3. What size booth is best for your company?
Do what is right for you and your budget. An enormous display doesn't necessarily add up to a large amount of leads. On the same token a small display doesn't mean small results. Capitalize on your interactions and create the most of each connection.
4. Is sponsorship a good option?
Absolutely! Become involved in as many ways as possible. The more outlets from which attendees are exposed to your companies name and image the more likely they are to remember it and connect later on.
5. Who exactly am I targeting at this event?
Trade show halls can fill with thousands and thousands of attendees for a single event and can include hundreds of exhibitors. Although this may already be a pretty specialized event, try to narrow your base even more. Seek out the serious buyers of your direct product or service.
6. Know the intricacies of your location
Each trade show is entirely different from the next. You will notice that people react in different ways in different areas. Different convention centers are laid out differently and may follow different rules and regulations. Stay up to date and plan accordingly for where you are.
7. What is your post show plan?
Your show will be a success and you will be heading back home with a pocket full of leads. Make sure you you're planning doesn't go to waste. Know how you will attack your results before it comes to that time. Act swiftly and act efficiently.