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6 Tips for Choosing Staff for Your Next Trade Show Exhibit.

event-staffDid you know that your staff is one of the most important factors when it comes to the success of your next trade show exhibit? A Trade Show Exhibitor s Association study confirmed this fact when the research discovered that trade show booth staff performance was responsible for eighty-five percent of a display s success.

What can you do to help your trade show booth staff succeed?

#1 - Ensure that your staff is knowledgeable about your product or service. As the trade show attendees may be quite knowledgeable about your product or service, it is important that your staff be capable of answering detailed questions. Thus, besides your marketing personnel, it may be in your business best interest to bring technical staff as well. Of course, when you make this hiring decision, you should consider your audience. If the audience is composed of corporate executives, consider bringing comparative executives from your company as well.

#2 - Choose high energy individuals that can promote your product for hours on a consistent basis. After all, as customers visit throughout the day, it is important that your staff have the capability to deliver the same message to all of these potential customers.

#3 - Ensure that your staff wants to be at the show. While you can choose the best people to work, if they do not want to be there, that will not translate into any additional leads and/or sales for you.

#4 - Ensure that your staff is properly trained. Besides being knowledgeable about your company s products, you should also make sure that they know how to properly interact with potential customers at a trade show.

#5 - Consider hiring a professional trade show marketing professional to properly train your staff. In this way, you can be confident in knowing that your staff will garner qualified sales leads on a more consistent basis.

#6 - Have a pre-show meeting each day. Besides offering motivational support for your staff, a pre-show meeting will also remind your staff of your organization s goals. Overall then, you want to choose trade show display staff that can answer questions about your product or service in an intelligent manner and encourage them to further follow up with your company.

Since 2003, Smash Hit Displays has provided clients with affordable trade show displays and other promotional tradeshow products. Our experienced experts can help you to put together eye-catching exhibits that will put you in the spotlight at trade shows and help draw customers to you.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.