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5 Reasons Small Businesses Benefit From Trade Shows

Small Businesses and Trade ShowsSmall businesses generally don t have the kind of budget that large businesses have, which can weigh heavily on what marketing medium they use. Trade shows are a universal marketing channel that, although there are some costs, is a beneficial way to promote your business and build your brand.


If you are still wondering if trade show exhibiting is right for you, here are several key benefits that should make your decision much easier.

Face-to-Face Interactions

One thing you won t get from print advertisements and marketing campaigns are face-to-face interactions with customers, prospective customers, and industry professionals. Expos give you the chance to discuss your products, demonstrate how they work, answer questions, and even make a sale. This is a great way to build your customers trust.


Trade shows aren t just about getting customers, but is also about meeting and connecting with other industry professionals. By doing this, you ll be able to get referrals from these businesses, as well as sending some business their way. The people you network with can help your business long after the event has ended.

Brand Awareness

With hundreds or thousands of people walking through the trade show, checking out displays, you ll be boosting your brand awareness. In order to successfully make attendees aware of your brand, check out our article on tips for a successful display exhibition.

Marketing Research Tool

Trade shows can be a great way to do some marketing research. Have a product that you are getting ready to launch? Promote it at the event and get feedback from the attendees on what they liked or didn t like about it.

Spy on the Competition

Check out your competitors booths to see what their company has been up to, what new products they have, and how they are driving traffic to their exhibit. This information will not only be useful for your company, but can also give you some ideas on how to make your trade show booth more successful.

These are just a few of the ways trade shows can help your business, especially for small businesses. If you are not ready to purchase a display, Smash Hit Displays has plenty of trade show display rentals available that cost much less than buying a new display system.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.