Small businesses generally don t have the kind of budget that large businesses have, which can weigh heavily on what marketing medium they use. Trade shows are a universal marketing channel that, although there are some costs, is a beneficial way to promote your business and build your brand.
If you are still wondering if trade show exhibiting is right for you, here are several key benefits that should make your decision much easier.
One thing you won t get from print advertisements and marketing campaigns are face-to-face interactions with customers, prospective customers, and industry professionals. Expos give you the chance to discuss your products, demonstrate how they work, answer questions, and even make a sale. This is a great way to build your customers trust.
Trade shows aren t just about getting customers, but is also about meeting and connecting with other industry professionals. By doing this, you ll be able to get referrals from these businesses, as well as sending some business their way. The people you network with can help your business long after the event has ended.
With hundreds or thousands of people walking through the trade show, checking out displays, you ll be boosting your brand awareness. In order to successfully make attendees aware of your brand, check out our article on tips for a successful display exhibition.
Marketing Research Tool
Trade shows can be a great way to do some marketing research. Have a product that you are getting ready to launch? Promote it at the event and get feedback from the attendees on what they liked or didn t like about it.
Spy on the Competition
Check out your competitors booths to see what their company has been up to, what new products they have, and how they are driving traffic to their exhibit. This information will not only be useful for your company, but can also give you some ideas on how to make your trade show booth more successful.
These are just a few of the ways trade shows can help your business, especially for small businesses. If you are not ready to purchase a display, Smash Hit Displays has plenty of trade show display rentals available that cost much less than buying a new display system.