In a perfect trade show
world all booth staffers would be motivated to meet and obtain leads, have a friendly personality, and be willing to keep the trade show booth
looking fresh in between attendees. However, many exhibitors do not have a complete staff like this; there are usually one or two staffers who seem to get bored easily, neglecting the tasks they should be working on. If this sounds like someone you have had to work with, keep reading for tips on how to handle a staffer that is difficult to work with. 1. Find a replacement.
The staff at trade shows will be the face of your company, so having a team that will give potential customers a positive impression of the company is important. If there is someone on your team that may tarnish that impression, it is time to look for a replacement. Consider someone who is a seasoned employee, knows the products or services well, and enjoys meeting new people. 2. Create a list of goals.
Having a set list of expectations for the event will keep the staffer from becoming distracted or bored since they know what is needed from them. This list should be created prior to arriving at the event and should include the type of behavior, number of leads, and duties that are expected to be completed. Also, include a list of things the employee can do during downtime at the show. 3. Ask him to leave.
If he is still having a difficult time following directions, have him walk the trade show floors to check out the competition s custom display, talk to other exhibitors and attendees, or any other task away from the booth that will keep this distracted employee busy.
Getting all staffers to follow directions and stay focused at trade shows is not always an easy feat, but these tips will help keep your bored staff member productive during the event.