Trade Show News Blogs
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Trade shows are the excellent way when included in your strategic plan in trying to boost your customer base and profitability. However, trade exhibits is a brilliant opportunity to grow your brand's awareness, gain extra insights in business, showcase your product designs, establish proper partnerships in the industry and even close some business deals. Without proper knowledge and planning for your trade show, you will not realize these tradeshow benefits. Below are the several tradeshow tips that will make your tradeshow to be a successful one:
Ensure that you plan well ahead of your big tradeshow exhibition, planning ahead also means ensuring that you and your staff are on the same page. You should also have proper answers to the queries that the attendees of your tradeshow exhibit might have and ensure that they are well answered in an appropriate way. You should also choose the best spot for your booth even before the day of the exhibition.
Study your Target Demographic
Carry out a proper research of your target audience based on their tastes, the message that resonates well with their age or lifestyle. If there are any cultural activities or trends, you should be able to include it in your short message in your marketing material.
Use the Banner Stands
Consider using the banner stands together with your larger show booths. Position your banners in a way that will direct more traffic and audiences in your booth. The banners should be placed near the aisles so that the message can be visible to the walking audience.
Pick the Right Show
Not all the tradeshows are good for your business or the brands in your entity. Find out about the organizers of the event, other participants, speakers and sponsors and research on whether your brand will gain traction with the tastes and preferences of the traffic or the audience. Additionally, you should choose the event depending on the day or time or the type of the event. That is because there are certain types of audience that might be hosting different kind of audience which is not part of the target demographic audience.
If you wish to have success with your tradeshow displays, superior knowledge and proper planning will clearly boost you in a very big way.
Now that summer is in full swing, it is time to get serious about trade shows. Promoting your business with trade show displays will get people talking about your products or services, as well as allow you to connect with other professionals in the industry. So, if you are serious about getting more leads and sales, there are plenty of trade shows this month to consider attending. Keep in mind that in order to be successful at these events, you should only be participating in shows that most relate to your industry. Here are our choices for the top trade shows to exhibit at in July.
Planning for an event can be an extremely stressful job. From designing the trade show display booth and ordering marketing materials to deciding who will staff the booth can be overwhelming. Preparing for a trade show does not have to be stressful, but can actually be fun. Here are some ways you can stay calm as you continue planning for an upcoming event.
Is your budget stopping you from marketing your brand at trade shows? The ROI you will get back from a trade show booth will more than pay for itself in a few shows. However, there are several ways you can stretch your dollar and make the most out of a small budget.
Leveraging Social Media and Virtual Events to Connect with Your Customer is what The Social Tradeshow, written by Traci Browne, hits at the heart of now and is the future of success in the trade show industry. Companies that do not take advantage of social networking to build their community, around their niche, and their products is missing out on the massive impact that social media can have on their business sales.
The Social Tradeshow covers:
Practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to:
* Create goals, measurable objectives, and strategies
* Identify the tools and techniques most likely to work for you
* Integrate social media and virtual events with existing pre-show, at-show and post-show tactics
* Avoid older virtual techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations
* Expand and enhance your community of customers and prospects year-round
* Demonstrate the value of social media to key decision-makers
Having been incredibly busy with the daily demands of our trade show display company, it truly saddens my heart to know that a week ago, my fairly new friend, via Twitter and email exchanges, trade show veteran, Joyce McKee passed away.
Truth be told, the trade show displays industry is the second largest industry to produce the most amount of waste, after the construction industry. That trash comes from flyers, samples, packaging, and much more. 600,000 tons of trash is generated every year. Shocking, isn't it? Check out the graphic below from Smash Hit Displays that illustrates some solutions for cleaning up the trade show industry and making them a green-friendly environment.
The SAAC trade show was held in Long Beach, CA on August 24th and 25th. This convention provides suppliers with a time-efficient way to attract new clients and maintain the distributor relationships that have already been built. Pam Caswell, account executive at Crick Information Technologies, Inc., was one of the exhibitors at the SAAC show. I had the opportunity to ask her a few questions in regards to what she observed from the show.
The Greater Seattle Chamber of Commerce 2011 Trade Show took place Wednesday, May 11th and our very own Dennis Nixon and Larry Larrivee, along with 150 other exhibitors, got the chance to set up their trade show display in the Qwest Field Events Center. I sat down with Larry to hear what feedback he took away from the convention and what his learnings were from his first event..