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What To Avoid On The B2B Trade Show Exhibit

Getting ready for your next B2B Trade Show Exhibit? Soooo... trade-show-exhibit-floor-marketing Thousands of messages blaring across the exhibitor floor have become the bane of every company that pays for space at trade conferences. Spending dollar after dollar, year after year, all while leads are more and more difficult to capture, frustrate the best of your sales team. Are your sales teams operating with their hands tied behind their backs at your trade conferences? When walking the trade show exhibit floor, they observe so many people in booths still not using digital tools, techniques, and strategies to their advantage. Are you complicit in perpetuating this problem by not embracing the use of digital solutions?

5 Things To Avoid On The B2B Trade Show Exhibit Floor

  • Hyper-Focusing on collecting leads You come across ME selfish and no one wants to deal with that when connecting with attendees, building trust allows them to become customers or brand advocates. The result from effectively connecting with attendees is lead generation.
  • Capturing their attention at all costs Do you really want to be seen as a disruption instead of as a solution? Ask where their eyes are focused now they are digitally connected. Are you using digital means to connect with attendees in ways they see as valuable?
  • Feeding your exhibitor team junk food - Feed your teams conversation leads from social channels, and they will be more effective at your trade conferences. Do you have a social conversationalist feeding your team tweets, posts and pictures to connect them personally with conference attendees?
  • Being a lone wolf and only focusing on your company Give referrals to partners and other companies on the exhibit floor. Being seen as a generous go-giver in the business community builds social currency, trust and karma.
  • Instead of focusing on answers, just selling your widget/service When you are so product and company focused, it turns people off, and they will look for the solution you deliver from another vendor. People are frazzled, and if you add to the feeling, you will force them to seek out your competitors.

How can you deliver better results that hit your business objectives? I'd love to see your responses.


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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

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We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.