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Trade Show Pre-Show Marketing Tips

Hundreds of people may walk past your trade show display systems, and even stop by to check it out, but without a pre-show marketing strategy, you probably won't be getting very many quality leads. Reaching out to your target market prior to the big event is a must for the best results. Here are some ideas on how to promote your display booth and get the most out of your exhibit.


If you have a list of your customer's email addresses, then emailing an invitation to your booth is one way to get their attention. However, use this technique sparingly because if it looks too spammy, it may be deleted before even being read. If possible, give customers a heads up that you will be sending an email and, to motivate them to stop by your trade display, include a promotional offer that can be redeemed at your display (coupons, free gifts, etc.).

Social Media

Millions of people use social media at some point throughout the day, including Twitter, Facebook, and LinkedIn. What better way to connect with today's technology-obsessed audience than through social media. For more information on how to successful use this marketing technique, check out our article on the 4 Essential Social Media Websites and How to Use Them for Your Trade Show.


If you have an advertising budget, promoting your trade show booth in the show guide and website are excellent ways to get the attention of other exhibitors and attendees.

Mobile Apps

These days, more people are surfing the Internet on their phones or tablets than on a desktop computer. Creating a mobile app will allow your audience to get more information on your exhibit conveniently, including a schedule on what activities or shows will be at your display, a map to locate you, or information on your products or services.

Informing your target audience of your booth is a great way for high-quality leads to plan on checking out your tradeshow booth and possibly becoming a new customer. Best of luck to you at your next trade show venture!

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.