Hundreds of people may walk past your trade show display systems, and even stop by to check it out, but without a pre-show marketing strategy, you probably won't be getting very many quality leads. Reaching out to your target market prior to the big event is a must for the best results. Here are some ideas on how to promote your display booth and get the most out of your exhibit.
If you have a list of your customer's email addresses, then emailing an invitation to your booth is one way to get their attention. However, use this technique sparingly because if it looks too spammy, it may be deleted before even being read. If possible, give customers a heads up that you will be sending an email and, to motivate them to stop by your trade display, include a promotional offer that can be redeemed at your display (coupons, free gifts, etc.).
Millions of people use social media at some point throughout the day, including Twitter, Facebook, and LinkedIn. What better way to connect with today's technology-obsessed audience than through social media. For more information on how to successful use this marketing technique, check out our article on the 4 Essential Social Media Websites and How to Use Them for Your Trade Show.
If you have an advertising budget, promoting your trade show booth in the show guide and website are excellent ways to get the attention of other exhibitors and attendees.
These days, more people are surfing the Internet on their phones or tablets than on a desktop computer. Creating a mobile app will allow your audience to get more information on your exhibit conveniently, including a schedule on what activities or shows will be at your display, a map to locate you, or information on your products or services.
Informing your target audience of your booth is a great way for high-quality leads to plan on checking out your tradeshow booth and possibly becoming a new customer. Best of luck to you at your next trade show venture!