A Variety Of Styles And Structures
An exhibit can also be considered a graphic display device, as they usually feature the exhibitor's logo, company name and graphics in some form that provide information about the company and its products or services. Trade show displays vary widely in their styles, from table-top displays to pop-ups (which make use of an expanding metal framework to support the display panels), banner stands, flat panel displays, to larger and more sophisticated custom wood and metal constructions, as well as inflatable and tension fabric displays. There may be elements of the display that are designed to hang from the ceiling above the rest of the exhibit. They vary in size and price as much as they vary in design and materials used.
The simplest displays are usually covered with some hook-and-loop compatible fabric, allowing everything from product samples to placards containing graphics or text to be positioned anywhere on these fabric (or fabric covered) panels.
Fitting Into A Trade Show
Exhibits are designed to fit into standardized exhibit spaces that, in North America, are usually sold in 10' x 10' increments. Various configurations can be achieved by purchasing two adjoining spaces for a 10' x 20' in line exhibit, or four contiguous spaces making up a 20 x 20 peninsula space, with aisles on three sides (one side of the exhibit adjoins two back-to-back in line spaces and caps the aisle, very much like the end cap on the aisles at a supermarket). The same 20 x 20 space can also be configured as an island, if it has aisles on all four sides.
There is virtually no upper limit to the size of exhibit spaces, and at some shows (heavy equipment, construction and video game shows, for example) exhibits can cover thousands of square feet.
What You Start With
The vast majority of exhibits at the vast majority of trade shows are in the 10 x 10 or 10 x 20 range. At most shows, the standard configuration is a 10 x 10 space, surrounded by pipe and drape walls. The back wall is usually eight feet high, covered with drapery panels suspended from a telescoping metal tube. The side walls, three feet high, are made of additional drapery panels suspended from more tubes, supported by metal poles at the corners of the exhibit. Many shows provide a six-foot draped table and two folding chairs as the basic d-cor for every exhibit space.
Into these spaces, exhibitors bring all sorts of trade show displays, from a table top that rests on the rented draped table, to a stand-alone exhibit that stands in front of the back walls drapes and features lighted panels, shelves of product samples, literature racks and other accessories that make the exhibit more three dimensional, as well as more visually interesting.
Getting What You Need
In order to exhibit effectively, you need to develop a partnership with an exhibit company that can provide your physical exhibit, as well as the knowledge and experience to help you succeed in your exhibiting efforts. With decades of experience in this field, the professionals at Smash Hit Displays want to help you get the most out of your next trade show. Contact us at 877-215-5355.