Not all startups can afford a slick marketing campaign. Some find it challenging to create a buzz about their products and services with a small marketing budget. If you re undergoing the same problem, attract a steady stream of customers by using traditional custom displays for offline marketing and social media for digital advertising.
With the current economic trend, running a business isn't easy. It s getting harder to squeeze marketing dollars out of the budget. To help you out, here s the cost-effective formula for a streamlined marketing campaign:
Focus on Effective Media Only
No matter what types of media you focus on, invest in those that will reach the majority of your target audience. Publicize your products and services that are most popular and will generate the highest return possible. In your message, spotlight a need that you ll fulfill or a problem that you ll solve. Test your message on a mentor, adviser, or colleague who represents your customer base. Track your advertisements or direct mails so you know what pays off and what doesn't work.
Participate in Trade Shows
Join trade fairs and social events to introduce your business to the market. Get a customized trade show display booth that represents your company at trade shows. Your custom designed display should make visitors see much of the product, while making it easy for them to move around. Make sure to have your business cards with you and a guest book where customers can write their information.
Join Established Organizations
Join established organizations in your industry and attend meetings and events so you can network your products or services. Sponsoring a big local event gives you free visibility and the chance to meet influential industry members who might help you later on. Always remember that being active is good publicity, as it shows your commitment to the industry you re part of.
These marketing strategies may seem too conventional for some, but they provide customers with a more personal perception of your business. With traditional advertising, you give away promotional items, join trade fairs, and bring in new customers. When executed properly, these marketing strategies can be hugely successful and rewarding for the brand reputation, awareness, and branding. So don't rush into it and consider your options carefully.