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Pre-show Trade Show Marketing

pre tradeshow marketingWhether it s your first trade show exhibit, or you are a trade show veteran, it pays handsomely to do extensive pre-show marketing. This will increase the success of your trade show tremendously, because you will be increasing traffic to your booth, in addition to unsolicited attendees of the show. Also, thoughtful pre-show marketing will bring pre-qualified buyers directly to your fabric display for face-to-face contact. It is best to think of it as a targeted, coordinated, pre-show promotional campaign.

Here are some first steps to consider:

Clean out and update your customer/client database perhaps you should promote only to the best (top-half) of your prioritized list of customers
Construct a pre-show checklist, schedule, and budget
The idea is to promote your trade show participation, including your show booth number
Build marketing pieces (sales pieces) that illustrate the benefits of visiting your booth
Make a VIP program with exclusive benefits for your top prospects
You might have a special program for buying teams that visit the show
Promote on your company website as well as the trade show s site
Invite key people to visit your show booth
Print a flyer with the show s dates, location, your booth number, and why anyone should visit your booth
Ask your sales staff to send out invitations to their prospects
Promise a nice prize giveaway/raffle in your pre-show marketing

Then, at least three months before the show:

Read your Exhibitor s kit/handbook carefully
Create your exhibit message or unique selling proposition (USP) for pre-marketing and to use during the show
Ensure that your booth, all graphics, and other marketing materials convey your booth message effectively
Create a show special to use in your pre-marketing campaign
Take photographs of your booth fully staffed
Use photos, specials, and company message to design a trade show section on your website
Make the final touches to your pre-show marketing and schedule
Send out any press releases that are appropriate and that feature your show message (USP)

In the weeks coming closer to the show date:

Send out VIP passes to a pre-determined list of customers and clients
Finalize all plans and budget
Purchase giveaways and grand prize(s)
Add a trade show notice to your company voice mail recorded message and on-hold message
Add a show notice to email signatures
Consider placing an ad in your industry publication
Send out all letters, VIP passes, invitations, and other materials, according to your set schedule
Ask partnering businesses and associates to join in your promotional effort
Determine exactly how you will gather all leads and contact information
Promote the coming show at all company meetings and sales calls
Email trade show notices to your database email list/invitations
Assemble all press kits that will be given away at the show

Pre-show planning and marketing is very often overlooked or timed poorly, or simply not a full-scale effort. When planned thoughtfully, and executed according to a strict schedule, you will dramatically increase the success of your trade show, and can easily exceed goals and objectives.

After the show, follow up on your strongest or warmest leads first, then move on to the remainder of your gathered leads. Be sure to thank them for visiting your truss display, get feedback from them, and make a call to action that is attractive.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.