Next to Facebook, Twitter is one of the most popular social media outlets out there, with millions of viewers a day. While some people use it for personal uses, others use Twitter to promote their brand and draw awareness to their business. Not only does this social networking tool work great for advertising, but it can also be used to bring attention to an upcoming trade show or event that your company will be at.
Most exhibits have an official hashtag that will allow you to follow the conversation of both exhibitors and attendees who are using that hashtag. Join the conversation and throw your booth number out there, drawing attention to your show display.
Find out What Events will be Taking Place and Tweet it
Ask around the trade show venue to find out if any booths will have live entertainment, lectures, presentations, demonstrations, or anything else that may intrigue your audience to attend the event and post it on Twitter.
Hold a Contest
Everyone likes to win a contest, especially for a free product or service. Let your fellow Twitter users know that a contest will be held at a specific time and that they must be present to win. This is a great way to increase traffic to your exhibit booth system.
Carry Your Smart Phone or iPad
Take pictures of your trade show display and other cool things you see at the show, as well as posting comments about the pictures. After the event, respond to any comments other people have left.
If done correctly, Twitter can be an effective way of promoting your business and display system at trade shows.