As you prepare your trade show booth for the upcoming convention, advertising your booth at least a month before the event is important in order to let your target audience know when and where the show will take place. This is a great way to increase traffic to your display booth. One way to effectively advertise your trade show exhibit is not just by telling your audience about it, but by showing them. Video is a powerful tool if used correctly. Here are some ways you can use video and get the results you want at the event.
Interview your trade show display staff in order to give your audience an idea of what they can expect at your display system. If you will be giving out promotional products or holding drawings, let them know. If you will have a presentation or demonstration, inform them so they have a reason to visit your booth display.
Bring either a video camera that can connect directly to a laptop or a smart phone with a YouTube app. Walk around your convention display to give viewers a look at your portable display. Also, by giving them a call-to-action, they will be most likely to rush down to the event. For example, "The first 50 attendees to stop by my booth will get a free iPod." As soon as you record the video, post it on YouTube, your website, or blog while on the trade show floor. Trust me, your show booth will not be able to hold all the traffic it will get.
Edit the footage to create a video of any demonstrations or presentations that were held at your trade show exhibit. This way, anyone who wasn't able to attend will still be able to see how your products work and if they would be in the market for one. You will be competing against dozens or more trade show displays, so one way to stand out above the competition is to show your target audience why they need to stop by your trade show booth exhibit.
Hopefully these tips help you get the results you want at your next event.