Using social media before, during, and after the big trade show can make a huge impact on the success of your display booth. It will make it easy for you to reach a larger audience than you would with any other marketing campaign.
There are several ways you can use your social media accounts to drive more targeted traffic to your trade show stands.
Make Some Noise Before the Show
Don t wait until the day of the event to start blasting social media with information about your trade show booth. Build up the excitement weeks before the event to not only give people enough time to plan on coming to the show, but also to give them a reason to stop by your exhibit displays.
Post Your Booth s Information
Since your followers may not be using social media at the same time, posting your booth number, location, and event time more than once will ensure a larger audience will be reached. Also, if you are having a contest, promotion, seminar, or any other activity at your display stand, let everyone know about it. Include as much information as you can to intrigue people to stop by your exhibit.
People Love Pictures
Include pictures that will show readers how you are preparing for the trade show. If you have a blog, writing about how you are planning for the big event and including photos will keep readers up-to-speed on what your company is doing. It s much easier for your audience to know why they should visit your booth if the pictures are right in front of them.
Post During the Trade Show
Create a social media buzz by posting pictures of your display, booth staff, and events as they are happening. This will get your followers excited about what is going on at the exhibition. If possible, have one member of your staff in charge of the social media posts, while the other members are busy assisting potential customers.
Social media is one of the most effective and affordable marketing tools available. Remember to be consistent and post status updates several times a day to reach more people. These ideas will help drive more traffic to your show display.