Whether your company sells cutting-edge computers or sweaters, social media allows you to reach out to a larger audience and connect with customers in a way you aren't able to do with other marketing tools, like print ads. One of the most popular social networking websites is Facebook and can not only be used as a way to promote your business, but also to promote your trade show display.
Most attendees have an agenda of what trade show exhibits they are going to visit at the trade show. In order to make their list of must-see display systems, use the following tips to increase your booth traffic with Facebook.
Don t wait until last minute to kick start your marketing campaign. Give your audience enough time to plan on attending and visiting your display booth by advertising it at least 2 weeks before the show.
Give your audience a reason to stop by your show display by informing them there will be drawings, demonstrations, presentations, giveaways, etc. This will give attendees a bigger reason to see your display system.
Take plenty of photos of your finished convention booth, as well as the staff that will also be at the trade show booth and post them to Facebook. Also, interview the staff and managers so that they can discuss their booth display and any other activities that will be taking place.
On your Facebook page, post a promotional code that readers can use at the trade show to get a discount on your products/services or a free promotional item. Not only will this intrigue more people to visit your convention display, but it will also help you track just how successful your Facebook page was at promoting your portable display. Facebook is a great place to start, but for a more successful turnout, I would also use Twitter, a blog, and YouTube to promote your display booth.
Need help designing your trade show display? Give Smash Hit Displays a call and our knowledgeable staff will be more than happy to help: (877) 215 5355.