Trade shows are make-or-break situations. If you present properly, you ll increase the number of customers and sales. If you fail, the business won t expand. This is why setting up portable trade show booths and displays are important when presenting your business brand, products, and services to the public.
Here are some tips to start a successful trade show booth and display:
Effective signage should be eye-catching and easy to read. In fact, passersby should be able to read it in a few seconds. Chances are they ll only walk past the front of your booth, so make sure they ll be intrigued to visit. Don t squeeze everything on the signage, though. Use bigger fonts for major points, and a smaller font for additional information. Here s a list of signage displays you can use:
This uses a rigid, plastic (PVC) graphic panel attached on a frame. It has a magnet material, so it s easier to display compared to a hop-up.
These can be up to 10 feet in height and are a good way to grab attention. It can stand alone, along with other displays, and is reusable.
These occupy the whole booth by installing metal stands, which the display materials are attached to. These are durable and differ in sizes and style.
Trade show booths should shine, literally. Proper lighting will make your signs and products more appealing. For exhibits, use LED lights for every product to highlight them. Use colored lighting if you have a theme, but don t overdo it.
Nobody wants to buy a product or service without trying it first. While some customers like to experiment, others don t. Give away free samples to clear their doubt and make sure that they won t regret spending their money on your business. Think of games that will make the trade show attendees interested. Host a raffle with a good prize to encourage them to participate.
A creative trade show booth and display makes a difference. It helps your products and services stand out among the other businesses that are present in the trade show. By implementing these tips, your business will soon get more customers and additional profit.