Trade shows are not only good at increasing sales, but will also give you the opportunity to network with other professionals. These connections will last long past the event and can benefit both yours and their business. As well-designed as your trade show displays are, you will still need to leave your convention booth in order to meet other exhibitors and add them to your networking list.
Put yourself in the attendee s shoes and check out other trade show displays that may be of interest to you. If the exhibitor is busy helping someone else, leave and come back when they appear to have more time to talk to you. Another important thing to have on you is business cards. Be prepared to hand them out at any given time.
Be upfront with these exhibitors and let them know that you would like to help him/her grow their business and hope he/she would be willing to do the same. In most cases, they would be happy to help you out.
Some conventions have cocktail parties after the event, but if this is not something your specific trade show will be doing, invite them for lunch, dinner, or a drink to discuss business further. The conversation doesn t have to be solely based on business; find out their interests and get to know this person just as you would a friend. This being said, you still want to maintain a certain level of professionalism; you can never make another first impression.
If you don t have anyone to watch your convention exhibit while you are walking the aisles, then don t. Instead, step outside of your booth display and talk to people who are in the trade show exhibits next to yours or who are walking by.
Networking is extremely beneficial to both you and your new connections. In the future, these new relationships you have built will help expand your business and become friends for years to come.