There s nothing better than face-to-face interactions for your business: it allows your customers to see the people behind the company, get the opportunity to try a product before buying it, and you get the chance to boost your brand. Trade show displays are the perfect marketing medium to make all of these things happen, but by using trade shows in collaboration with social media, you ll be bringing more attention to your trade show booth.
Not only should you be using social media before, during, and after the event, but your audience should be engaging with you through Facebook, Twitter, LinkedIn, and any other social media account your company is a part of. Getting your fans and followers to respond to and interact with you isn t always easy, but with these tips, it should get more people more engaged.
Search for people to connect with by using hashtags related to the event. For example, if you will or did attend CES, the hashtag could simply be #CES. This is a great way to connect with other exhibitors or attendees.
Everyone loves a contest, so hold one on Twitter. You could ask your audience to take selfies at your show display or to answer a question you tweeted.
Make sure your followers know where your booth is by putting your booth number and location out there. Offering them an incentive would also increase your chances of having them stop by your booth.
The first thing you should do is Like the show s page and interact with other fans of the page. These people will likely be at the event, so getting to know them on Facebook beforehand will increase your chances of getting them to stop by your exhibit or trade show display rental.
Post any questions about the event you have and make sure to reply to any questions or comments posted on your page or the show s page.
Update your page s cover photo with one that says you will be at the trade show, followed by your booth number and any other relevant information your audience will need to know.
Get the conversation started by starting discussions in industry or show related groups. Also, make sure to share your booth number through some of these discussions.
Connect with others who will be at the show in order to build a relationship with these people prior to the trade show.
Share informative blog posts in order to show your audience that you are an expert in your industry.
The great thing about Google+ is that you have the ability to create Circles and can share posts with just the individuals in these groups. Create Circles with leads, networking contacts, and colleagues that you met or plan to meet at the expo.
Constantly post pictures, videos, and anything else that happened at your booth to give your audience a reason to stop by your booth.
Google Hangouts will allow you to set of free group chats, allowing you to stream live videos for all to see, including those connections that were unable to make it to your booth.
Of course there are many other social media channels you are probably a part of, but these tips should help you connect and engage with other attendees and exhibitors. For tips on how to use video at trade show booths for better results, make sure to check out our blog post.