Most exhibitors rely on the tried and true ways of promoting their trade show displays
. Some prefer putting a little blurb out there on social media for their audience to see, while others take out an ad in their local newspaper or TV channel in order to get more traffic to their booth
. These methods have definitely worked in the past, but unless they have a spectacular design, they will most likely be forgotten.
Thinking outside the box when coming up with a trade show marketing plan will not only stand out from other exhibitors, but will also be remembered by prospects long after the event has ended. This form of marketing is also known as guerilla marketing. Wikipedia defines it as an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. So, if you are looking for a unique way to promote your custom display without overspending, here are a few ideas that will help you create a memorable trade show display
for your customers. Before the Show:
Pre-show marketing is crucial to the success of truss displays because it gives interested buyers a heads up that you will be at the event and ready to impress them with what your company has to offer. Here are a few ideas that are worth trying. 1. Mail out half of something, such as a key, to customers.
Have them bring it to your booth in order to unlock their special gift. 2. Get creative with your social media campaign.
Post contests, ask for feedback on a new product or business idea, or ask customers to post pictures of them using your product. Think of a creative social media ad and run with it. 3. Do the unexpected in newspaper ads.
If your target audience still picks up the newspaper, create an ad that will appeal to them, while still being extremely unique and bold. During the Show:
Now that the show is in full swing and people are stopping by your booth, it is not the time to stop your marketing efforts. In fact, it is time to bring out the big guns in order to keep attendees happy at your trade show exhibit. 4. Set up an iPad kiosk to keep attendees busy and happy.
People love technology, so setting up a station that allows attendees to freely use tablets will make for a happy customer. 5. Get attendees to post photos from your trade show booth for a contest.
Show the part of your online audience that was not at the show why they should have been there. Ask attendees to post pictures of themselves at your booth on their social media pages in order to win a prize. 6. Hand out unique, branded giveaways.
Who doesn t love getting free stuff? In fact, most people expect to leave the show with a bag full of swag that they picked up at various trade show exhibits. Instead of handing out a pen or t-shirt, think of a branded item that will impress attendees. 7. Hold a fun, exciting contest.
I ve mentioned it before, but contests really work. Try one out and see just how many people want to participate. After the Show:
The show is over and you probably have a list of information for customers and prospects. This information can be used to do the following.
8. Send out personalized cards for birthdays, trade show follow-up, anniversaries, etc.
Let them know you are thinking about them throughout the year by sending out cards on holidays, birthdays, and anniversaries. 9. Throw an After Trade Show party.
Get all of your customers together after the show for a mixer, coffee hour, or cocktail party. This will give you the chance to further discuss the benefits of your products or services, while also getting to know your customers better.