Despite the rapid adoption of technology and digital media in marketing, physical trade shows remain an important part of B2B marketers' strategies. Trade show can mean big business to exhibitors using marketing automation for their trade shows. From increased efficiency in information collection and organization from visitors to their trade show displays, to consistent lead nurturing and accurate ROI, marketing automation can yield dramatic results for trade show exhibitors.
While trade shows can yield big results for exhibitors, many are not using trade show to their full potential. Take a look at this trade show infographic on marketing automation for trade shows and see how marketers are missing opportunities at trade shows and how marketing automation can help from Pardot.