LinkedIn is an excellent social media tool to use for professionals looking to connect with other industry pros. This website can also become very useful if you are a trade show exhibitor for a number of reasons. Here are some ways to make the most of your LinkedIn account and boost traffic to your trade show exhibit displays.
Search Events Using Other Social Media Sites Search Facebook, Twitter, and other meetup websites to find out if the convention you ll be exhibiting at is listed. If you are able to successfully find the event through social media, take a look at the list of people who have said they are interested or are attending. This is a great way to get an idea of who will be at the trade show.
Obtain a List of Attendees Contact the trade show organizers or managers to see of you can get a copy of the attendee list. If they agree to give this list to you, LinkedIn can be used to search for them and send out connection requests.
Join Related Groups Does the convention have its own group or company page? If not, check out groups your connections have joined by going to their profile page. Become an active participant in the group by answering questions, commenting on other member s posts, or even creating your own post to get your name out there and get noticed by others who will also be at the same event.
Set up Meetings LinkedIn can also be used to set up meetings or appointments in the city the trade show will be located at by sending messages to your connections that are currently in that city. Invite them to meet you at your trade show booth.
Gather Contact Information During the convention, collect the contact information from attendees who seem interested in your products or company. This could be done by collecting business cards or filling out lead forms. Once you have this information, try to connect on LinkedIn by sending out invitations using the Advanced Search tool.
LinkedIn can be a helpful way to stay connected with other professionals long after the trade show is over.