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5 Ways to Make Face-to-Face Marketing Work for Your Business

5 Ways to Make Face-to-Face Marketing Work for Your BusinessFace-to-face marketing is not a new concept, but one that many businesses still are hesitant to start using. What these naysayers do not realize is that meeting customers directly instead of through an advertisement is the most effective way to build a strong relationship with that potential customer. And one of the most effective ways to use face-to-face marketing is through trade show Marketing.

For those who are unfamiliar with trade shows, they basically consist of hundreds, even thousands of businesses (also known as the exhibitors ) and buyers come together under one roof, where they will get to know one another. Can you really give your potential customers that kind of personalization through an ad?

So if you are thinking about using trade show displays and promoting what your company has to offer at these kinds of events, there are a few elements to successfully doing so.

1.    Have a plan. Before even picking out your trade show display, you need to think about the reasons you want to exhibit in the first place. Is it to get more leads? Or are you hoping to networking with the head honchos of several companies you would like to do business with? Whatever your reason behind exhibiting is, write it down. Along with knowing your reason, you also need to know how you are going to do it. Brainstorm with your team to find ways to draw your target audience to your booth and get them interested in your products.

2.    Go to the right shows. There may be 30 toy trade shows in your area, but are they really going to help a company that sells tools? Probably not. Just because a show is coming up does not mean you need to be at it. Do some research in your neighborhood to find shows that are related to your industry and ones you can expect your audience to attend.

3.    Make your presence known. Now that you have your sights set on a certain show, it is time to start planning the presentation of your trade show booth. This includes the graphics, flooring, tables, and extra signage used to promote your company s offerings. If you need help with the graphics, consider hiring a trade show graphic design service company. You may also want to consider adding a little oomph to your show display with a presentation or demonstration.

4.    Don t forget to follow up. A week or two after the show has ended is the perfect time to follow up with the leads you collected during the event. If you wait any longer, the prospective customers may forget talking to you at all, causing you to lose out on this opportunity. By waiting a week to contact them, they will have had plenty of time to think about your services or products. By contacting them, you can answer any of their questions and potentially transform that lead into a customer.

5.     Ask for help.
Do you have a colleague, friend, or family member that has exhibited at trade shows in the past? Pick their brain to find out what trade show booth components worked for them and what didn t. Any information you can get will only help you create a stronger trade show presence.

Trade show exhibiting is harder than it looks, but can definitely pay off if the right steps are taken. Follow these tips in order to get the results you want at your next expo.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.