Face-to-face marketing is not a new concept, but one that many businesses still are hesitant to start using. What these naysayers do not realize is that meeting customers directly instead of through an advertisement is the most effective way to build a strong relationship with that potential customer. And one of the most effective ways to use face-to-face marketing is through trade show Marketing
For those who are unfamiliar with trade shows, they basically consist of hundreds, even thousands of businesses (also known as the exhibitors ) and buyers come together under one roof, where they will get to know one another. Can you really give your potential customers that kind of personalization through an ad?
So if you are thinking about using trade show displays
and promoting what your company has to offer at these kinds of events, there are a few elements to successfully doing so. 1. Have a plan.
Before even picking out your trade show display, you need to think about the reasons you want to exhibit in the first place. Is it to get more leads? Or are you hoping to networking with the head honchos of several companies you would like to do business with? Whatever your reason behind exhibiting is, write it down. Along with knowing your reason, you also need to know how you are going to do it. Brainstorm with your team to find ways to draw your target audience to your booth and get them interested in your products. 2. Go to the right shows.
There may be 30 toy trade shows in your area, but are they really going to help a company that sells tools? Probably not. Just because a show is coming up does not mean you need to be at it. Do some research in your neighborhood to find shows that are related to your industry and ones you can expect your audience to attend. 3. Make your presence known.
Now that you have your sights set on a certain show, it is time to start planning the presentation of your trade show booth. This includes the graphics, flooring, tables, and extra signage used to promote your company s offerings. If you need help with the graphics, consider hiring a trade show graphic design service
company. You may also want to consider adding a little oomph to your show display with a presentation or demonstration.4. Don t forget to follow up.
A week or two after the show has ended is the perfect time to follow up with the leads you collected during the event. If you wait any longer, the prospective customers may forget talking to you at all, causing you to lose out on this opportunity. By waiting a week to contact them, they will have had plenty of time to think about your services or products. By contacting them, you can answer any of their questions and potentially transform that lead into a customer.
5. Ask for help.
Do you have a colleague, friend, or family member that has exhibited at trade shows
in the past? Pick their brain to find out what trade show booth components worked for them and what didn t. Any information you can get will only help you create a stronger trade show presence.
Trade show exhibiting is harder than it looks, but can definitely pay off if the right steps are taken. Follow these tips in order to get the results you want at your next expo.