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You have spent months preparing your trade show marketing
for the big event, but it is not only your well-designed show displays that will create a memorable experience for your audience. Here are a few ideas you can use to increase traffic to your booth and be remembered long after the show is over.
Promoting your convention display prior to the trade show is an important step because it informs your customers that you will be at the event. Send out direct mail pieces, emails, or invitations to let everyone know. However you decide to promote your portable display, make sure you are using the same theme that you are using in your trade show booth. The more attendees see this theme, the more memorable it will be. For example, if you have photos of a specific product on your pre-show marketing materials, then your display system should also contain these pictures.
Instead of depending on a single convention booth, include banner stands for additional signage. Make your company s name stand out by placing it near the aisles for easy visibility with your logo and company s info. Another effective sign would be hanging banners. The nice thing about these banner displays is the fact that they are mounted from the ceiling and can be seen from anywhere on the trade show floor. This is especially handy if your booth space is hidden or isn t as big as your competitors trade show displays. They come in a variety of shapes and sizes.
Give out Free Stuff
Your promotional giveaway items allow attendees to leave your trade show booth with something to remember your business by. It doesn t have to be expensive, but should be related to your industry and include your logo and contact info on it. For example, if you are a dentist, handing out toothbrushes or floss with your contact info on it would be effective and you are sure to gain new clients from it.
These are just a few ideas from Smash Hit Displays to get maximum results at the event and hopefully walk away from the show with new customers.
Face-to-face marketing is not a new concept, but one that many businesses still are hesitant to start using. What these naysayers do not realize is that meeting customers directly instead of through an advertisement is the most effective way to build a strong relationship with that potential customer. And one of the most effective ways to use face-to-face marketing is through trade show Marketing.
By the time most attendees get to the event, they already have an idea of what trade show displays they want to visit and who they would like to meet. One of the most often overlooked tools to getting more traffic to your booth is through email marketing. If done correctly, this marketing method has numerous benefits, including:
Boosts the number of leads that stop by your booth
Increases brand or company awareness
Allows you to quickly follow up with leads
Gets customers, prospects, and the media talking, including those that won t be at the trade show
Most exhibitors rely on the tried and true ways of promoting their trade show displays. Some prefer putting a little blurb out there on social media for their audience to see, while others take out an ad in their local newspaper or TV channel in order to get more traffic to their booth. These methods have definitely worked in the past, but unless they have a spectacular design, they will most likely be forgotten.
Any successful business owner will tell you that marketing is a department you cannot afford to cut. The right trade show marketing strategy can help launch your brand into superstardom, becoming a household name among other professionals in your industry and consumers alike. Marketing is essential to driving attention to your products, services, or business for success and the same holds true for trade shows.
Trade shows are an important aspect of any marketing campaign because they allow businesses to meet their target audience face-to-face, increase their brand awareness, and network with other industry professionals. However, strategy and planning are needed to create successful show displays. Here are some tips from Dick Wheeler on how to create a successful trade show display.
Want to know how successful you were at your last trade show? These tips will help you measure your results in order to determine if it was worth your efforts or if you should move on to a different trade show.
Using social media in combination with trade shows is a great way to broaden your audience reach and boost your brand awareness. As effective as social media can be, engaging with your audience isn't always easy. These tips will help you create a more engaging social media presence and increased traffic at your trade show exhibits.
Chances are, if you found events to be a huge letdown, you probably need a new marketing strategy. Even with everyone connecting and networking through social media, trade shows continue to grow in popularity because of the powerful effect face-to-face meetings with potential customers have. If you are one of the companies that are feeling discouraged over exhibiting at trade shows due to lackluster results, these ideas to vamp up your marketing strategy are sure to change your mind.
If no attendees know you will be there, your trade show efforts are essentially wasted. Most trade show attendees have a clear idea of what trade show exhibits they want to see before they get to the show. Strong pre-show promotion will let your customers and potential prospects know about your exhibit.
Marketing comes in all shapes and sizes, and are not only helpful in promoting your business in the public eye, but also in driving traffic to your trade show booth. There are several directions you can go in when it comes to getting the word out about your exhibit and promoting your company at the trade show, but here are some of the most common ways that you will be glad you did.