Posted in Trade Show Tips
When choosing a trade show booth for a convention you want to think of different ways to help stand out from the competition and gather attention. One part of this equation is using proper lighting for your booth. Lighting may not seem like a big deal, but it can play a big part in getting attention and visitors to your trade show booth.
There are many different lighting options for trade shows and most people tend to look over the fact that lighting your booth graphics can add so much impact. By adding lighting to your trade show booth you help enhance the graphics of the booth and call out the importance of certain messaging as well as your brand. At Smash Hit Displays we carry the Lumina Lighting brand which include a clamp kit and can easily be attached to your convention booth. You can use these lights to help brighten your booth space and highlight graphics or draw attention to marketing materials. We only sell low wattage lighting which helps to ensure your booth space looking bright without over doing booth and making it look harsh.
You might also consider backdrop lighting which can be a major aid in helping you stand out and we offer pop up fabric displays that are light from behind to really add extra flair to your graphics or light up the booth in different and unique ways to draw attention and make the booth exciting to look at. These backdrop lighting trade show booths come with rear defuser graphic panels and permanently applied illuminated LED lights. The light shows through and highlights the wall which might have your company logo or a piece of art to draw in curious viewers and potential customers. Another great think about Smash Hit Display’s is the fact that we rent trade show booths as well so if you may only need a trade show booth to use once or twice we have different option available for you to do so. Renting may be a more affordable solution depending on how many trade shows you attend.
No matter if you have a small or large booth lighting can help you draw attention to the right places. For instance you can use pools of light to help light up a floor of your trade show booth in combination with our trade show flooring you could spot light your brand on the floor so as people walk by their eyes are drawn to the graphics. Neon or colored lights can be used on signage to give attention to certain parts of the booth and intrigue curious passing foot traffic. You can even program your lights to change pattern or style with music, if you want to be technically impressive, and get people to stop to watch your show. There are all sorts of options, and you’re limited only by your creativity and the convention lighting rules.
