There are several ingredients used to whip up an effective trade show, and a quality booth or exhibit from Smash Hit Displays is just one essential ingredient. In addition to the right staff and information to share, you ve also got to be sure any graphic design service provider you select for your booth knows how to create a savory meal for the eyes of trade show attendees.
Put Your Name on It
The first step in creating effective graphics for your trade show booth is to ensure attendees know the name of your company and what your logo looks like. Your logo and company name should be placed at maximum height and repeated across your booth or exhibit. Let attendees know what business is utilizing those attention-grabbing graphics.
What Can You Do To Help?
Once attendees know who your company is, use your graphics to let them know how you can help them. How are the products or services you offer useful, and why should attendees spend some time at your booth? Here is where it s a good idea to implement a few bullet points to give attendees a general idea of how you can improve their bottom line.
Include a Memorable Tagline
You don t have to have the flashiest or most expensive graphics to draw a crowd to your exhibit displays. A memorable, original and simple message is a great way to bring in attendees. Think of a tagline or short sentence that helps set you apart from other companies in your industry. What is it that you do differently or better than anyone else out there? Whatever it is, make sure the message is clear in your tagline.
Spice Up Your Graphics
Once your graphic design service provider has created the perfect visuals for your trade show display, you can make even more of an impact with a few carefully chosen additions. Visual technology has come a long way, and you ll do well to show that your company is aware of those changes. Include a few relevant photos or images on your display. Photos and images are especially important if your product or service is especially complex or needs a bit of an explanation.
You should also carefully consider any text you include with your graphics. Messages should be succinct, easy to understand and make viewers want to take action. This is a good time to turn to professional writers rather than attempt to develop the text on your own.
Smash Hit Displays wants you to have the best chance of making your next trade show a complete success. As you re planning the location and look of your booth display, give equal time and attention to your graphics.