One of the biggest mistakes made by exhibitors is the fact that they think the busier their show display graphics are, the more attention they will receive from attendees. The reality is that if you have too much going on, your trade show display will get overlooked. When designing your graphics, think of billboards you see on the side of the road? We only have a matter of seconds to view these signs, so are we going to understand the message being communicated by a billboard that has multiple images and text or the one that is simple and straight to the point?
It doesn't matter how big your trade show booth is, your efforts are going to be wasted if there s too much noise coming from the display system. A few key points to keep in mind when designing your trade show graphics are:
A table top display can have just as much of an impact as a 20 foot booth if the graphics are done correctly. So for all of you small business owners, don t give up hope. You don t have to spend a fortune to be a success at conventions; you just need to know how to communicate your marketing message in a simple, straight-to-the-point way.
By following some of the simple tips I pointed out previously, you ll be able to get your message across much more effectively than with over-the-top, busy convention display systems.