Game Changing Developments
As the trade show experience evolves, visitors and participants alike are setting the tone for what occurs at a particular venue. It is not necessary to have a gigantic budget to take advantage of some of the most popular trends of the showroom floor, such as:
Comfortable seating A day or weekend at a trade show can be exhausting and many visitors love being able to sit and relax, especially if they are interested in a particular product or service. By providing comfy chairs, a company can create a lounge for visitors and employees to talk, relax, and make connections.
Phone charging ports Being connected to social media, writing memos, taking photos, and making calls all use up a phone s battery. Many companies have realized that without phones, their prospective clients cannot get a full experience and so have setup charging points within their booths to visitors to use for free.
Saving space to devote more resources to substance It used to be that the largest booths always drew attention because of their sheer size and interesting design elements. Now, visitors may check out a big booth, but if it doesn t provide relevant information, they will leave quickly without interacting with the company. Reserving a smaller booth space with the intent of providing more personal interaction is proving popular.
Incorporated technology Modern tech is becoming very affordable, especially LED screens, which is why many booths heavily incorporate tech to draw-in the younger generations. Interactive touch screens, tablets, or informative TV systems can increase the buzz around a booth.
Making Changes to Trade Show Booth Design
There are many other popular trends, and only time will tell if they prove to be effective or not. It is good to experiment with booth design to follow the demands of trade show visitors. Whether furnishing an island display with a relaxation nook, or outfitting a corner booth with a phone charger, some small additions may translate into more activity and buzz around the booth in question. Call Smash Hit Displays at 1-877-215-5355 to discuss custom booth alterations or to order a custom booth for an upcoming trade show.
The look of your graphics is just as important as the design of your show display since it is the first thing attendees will notice. Unless you are a professional graphic designer, this task can be a difficult one, and can add stress to your trade show experience. Even the most novice exhibitor can create stunning graphics by following these rules.
Exhibitors only have 3-5 seconds to grab the attendee s attention before this potential customer moves on to a trade show booth that does interest them. That is why effective graphics are critical to the success of your booth.
Below is a list of questions you can ask yourself and others in your organization as you evaluate the design of your next exhibit. These questions focus attention on the visitors to your booth which is why you exhibit at trade shows!
Aside from the design of your booth, trade show graphics will be the first thing attendees will notice as they walk the aisles of the expo. Graphics that have too many pictures, text, or colors may seem like a great idea, but will actually reduce the number of people who want to stop by your display. In this case, less is more and will deliver higher amounts of traffic than a cluttered display system. Follow these tips for a successful display system that will give your audience an idea of what your business, products, or services are all about.
You've picked your display, acquired the necessary template(s), and you're almost ready to submit your artwork for review and pre-flight. So what are some of the most common mistakes made on graphics submissions that can hold up the production process?
So you've picked out your display, downloaded the graphic specs or templates needed for designing and you're ready to create your layout. What are some essentials to keep in mind when beginning your design?