The floor underneath your trade show display
is like the canvas underneath a painting: it sets the tone for the quality of the presentation that takes place on top of it. Although your audience is drawn to your display, banners, and company representatives, sustainable trade show flooring
sets the stage for a positive, friendly experience at your trade show booth. Potential customers may not consciously notice if you have comfortable, Eco friendly exhibit floors - but their feet will surely notice if you do not!
Flooring whose design is distinctive from the booths
around you and that is visually a good match with the other components of your display can give your visitors the feeling that your booth is a complete experience - unique and memorable compared to the trade show's other presenters. The trade shows you participate in most likely take place in buildings with concrete or other hard flooring, so a soft floor will encourage attendees to linger a little longer at your display. Choosing sustainable trade show flooring
will do all this while lessening your booth's environmental impact.
One of the most wasteful parts of many trade show booths and stands is something that is very rarely noticed, mainly because it is underfoot. All trade show floors have to be durable, that simply goes without saying; but to have potential customers walking across concrete floors all day is going to be a little hard on their feet. This is why many companies decide to go down the route of supplying potential customers with something a little more comfortable to walk on. Carpet is going to entice people to walk around your display almost as much as a striking graphic design or interactive presentation ? it sounds crazy but it is true.
The sad fact is that much of this carpeting gets thrown away at the end of each trade show, not only costing the company money but given that most of it is non-recyclable it will no doubt end up in a landfill site. At Smash Hit Displays we pride ourselves on our range of comfortable and Eco friendly flooring; this includes recyclable carpet and durable hardwood flooring. If you want to make sure that you can use your flooring again and again then it might be sensible to head down this route so you?re not only saving your customers? feet but also putting the environment first.