If you recently hosted a trade show exhibit at a conference, you may be wondering about the success and ROI of this trade show appearance. That said, a success of a particular trade show display at an industry conference is completely dependent on what your particular goals were for that trade show.
Some of Your Trade Show Objectives May Have Included
- Whether Your Trade Show Exhibit Created Business Leads: If one of your trade show goals was to increase the number of business leads, you can first determine how many of the trade show attendees gave their information to you whether online or in-person. Then, after the next sales cycle, you can determine how many of these leads actually became paying customers. However, it is important to be patient as this process may take some time.
- Whether Your Trade Show Exhibit Resulted in More Customers: In order to determine whether your last trade show display resulted in an increase in sales, try to figure out how many industry conference attendees actually became new customers. Please remember though that this process may sometimes take time as consumers often need to develop a relationship with your company before they convert into paying customers.
- Whether More People Visited Your Company Website: If another one of your objectives was to increase traffic to your website, you can readily measure these figures. Simply determine if there is an increase in both search engine traffic and direct traffic during and directly following the trade show event.
Overall then, there are a number of factors that can be used to determine if your conference trade show display was a success. Interested in learning more about how you can impress potential customers at your next trade show? Whether you are interested in banner stands, pop up displays, or truss systems, well-designed trade show graphics will attract the right people to your booth, which will result in more leads and sales. If you would like any other booth design tips, please contact Smash Hit Displays at (877) 215-5355.