Exhibit Purchase or Rental: This is a good question. There are several matters to consider on this subject. Renting a display has grown exponentially in the trade show industry, although many are content to own their display.
In general, if you are just getting started with trade shows or trade fairs and you do very few shows per year your best bet is probably to rent your trade show exhibit and invest in the graphics. If, however, you are a larger company that does multiple shows per year and not necessarily the same shows every year you might prefer to own the exhibit. Renting an exhibit means:
Purchasing an exhibit means:
Exhibit Transport/Shipping: This is a critical aspect of a successful show, but it can be easily put off until late in the game, or somehow neglected. The best idea is to add this to the overall plan and schedule of tasks. Even then when you think it is all set you must double check your trade show exhibit shipping and stay on top of it.
Exhibitor Survival Kit: If you are a veteran trade show exhibitor, you probably have an exhibitor s trade show survival kit. If you are a new or relatively new exhibitor, you will find that creating a survival kit is essential. A good kit will have at the very least the following:
o Small First-Aid kit especially for small cuts and other minor injuries
o Aspirin or Tylenol for that splitting headache from the tradeshow lighting and noise, as well as other aches and pains
o Antacid tablets for the fast food and unhealthy diet during the show
o Needle and thread for any quick repairs
o Wet wipes are so versatile to have around
o Nail polish and emery board to repair finger nails (which can harm graphics), or to repair a run in nylons
o Breath mints but NOT chewing gum, because it looks unprofessional
o Stain stick just in case you spill something on your clothing
o Spare shirt/blouse/necktie again, just in case
o Small tool kit (including):
o Felt-tip pens for touch-ups to graphics or to make a quick sign
o Paper towels always a good thing to have
o Spray cleaner to keep counters, tables, kiosks, and chairs clean and appealing
o General office supplies
Staffing 'amp; Training: An integral aspect of your overall show plan is staffing of your trade show exhibit and proper training. Although staffing and training should be decided well in advance of the show, training is nonetheless a task that should continue right up to show time.
Display Setup: Some elect to hire people to set up their exhibit, while others take on this responsibility themselves. There are all sorts of tricks and tips available on the internet. In any case:
Exhibit Opening: Remember that new lifetime clients or customers are the goal, so seek to create the foundation for long-term relationships, as opposed to making a sale right now.
Giveaways 'amp; Prizes: These work very well at trade shows, if done thoughtfully and carefully.
Post-show Follow-up: Again, this is a most crucial facet of a successful trade show. After all, the goal is to build long-term relationships. Send letters and emails; make phone calls; set appointments; provide further incentives; make special offers; invite for tours; entertain potential clients, etc.
In closing, I reiterate that there is a lot to be gained by doing much more research on the topics of this 2-part article. This article is intended to be a starting point, and provide a sort of useful outline of items to think about. If you select a top-quality trade show display expert, they should be able to help you out with this information. There are only a select few outstanding exhibit vendors that are dedicated to helping you succeed. Becoming a lifetime client of a first-rate trade show provider is the best way to help ensure successful shows, and earn a handsome return on your investment.