Trade shows can be an extremely competitive way for company s trying to grab everyone s attention and turn some of those attendees into customers. The design of your trade show booth is an important component to a successful convention experience, but there s more to it than that.
These tips should help bring traffic to your event booth for better results.
Who is Your Target Demographic?
Create your marketing campaign with your audience in mind, especially since each demographic will respond differently. Have a clear understanding of what message will resonate with potential customers in order to keep your company in their mind when they are ready to do business.
Involve Your Entire Team
Prior to the trade show, hold brainstorming sessions with your staff in order to make the experience more of a team effort. Especially after your target demographic has been identified, incorporating everyone s ideas could lead to a winning display.
Create a Buzz Without Losing Substance
At almost every trade show will be that one booth that is filled with freebies they are handing out to every attendee or having contests for products completely unrelated to their business. These ideas are great at bringing people to your display system, but will it really do the trick when it comes to gaining new customers? Before spending thousands of dollars on little trinkets to hand out, think about how it will tie into your marketing campaign? It is more effective to spend your marketing budget on promotional items that will help attendees remember you after the event.
Learn From Past Mistakes
Think back on what went well at the last trade show you were at and what didn t. Can you think of a way you can improve your custom trade show displays, staff, or marketing campaign for more success? Tweaking your campaign to avoid mistakes your booth had suffered in the past will only make your exhibit more successful and a bigger threat to your competitors.
Trade show triumph doesn't just happen; it takes months of preparations, hard work, and dedication to get excellent results. If you are still looking for more advice on designing your trade show booth, call Smash Hit Displays and we d be more than happy to lead you in the right direction.