Your company has invested a substantial amount of money into a tradeshow exhibit that s been planned for weeks, and you re assigned to work the booth. On a busy trade-show floor in Seattle, attendees can come across a mass of booth exhibits, gimmicks, and products competing for attention. How do you make the most out of your opportunity? Here are a few ways to draw more attendees your way with a standout exhibit.
Be the Early Bird
Arriving early can provide you with time to train staff and negotiate a speaking spot. You ll be able to send out advance invitations, and draw prospective clients to your booth exhibit beforehand. By registering early, you might even secure a quality booth space that see major foot traffic.
Lights, Camera, Action!
Liken your trade show display booth to a movie experience. Your booth or exhibit should be interesting and stimulating, letting audiences hear, see, and feel your products and displays. Besides including an interesting truss display for a Seattle fair, try incorporating different mediums to entice attendees to your booth. Social media in booths, such as blog and Twitter areas, is another emerging trend which you can use to your advantage. When there s a little bit of noise, lights, and action, more people are attracted and would like to see what you have to offer.
Your goal is to generate traffic. Don t make it difficult for attendees to get to your booth with plenty of obstacles and confusing barriers that may detract from the experience. Make sure to set up your booth in a way that is inviting and engaging. Pique their interests, and ask plenty of open-ended questions to engage them, and learn more about their needs. Always be eager, friendly and well-prepared to meet and greet a few hundred people throughout the entire event.
Although a trade show display booth with plenty of action may seem important, keep your eyes on the prize. Don t bombard attendees with too many visuals or audio at once that may overshadow your company or cause. Showcase your products using branded visuals, such as a good truss display in Seattle and other proven practices, but with a healthy dose of moderation. Focus on networking and interactions with potential customers, and staying on the minds of your guests long after the fair is over.