Many companies either don t have a big trade show budget or don t want to invest a lot of money into a trade show display. If this sounds like your company, there s no need to worry because small booths, such as table top displays, iPad stands or banner stands, are affordable and can fit into any booth space.
However, the right display design, accessories, and graphics can make all the difference between a successful display and a failed one. Follow these tips and you are sure to get results with your small exhibit.
Keep the Table Cloth Clutter-Free
If using a table cover, less is more. Adding a logo or your company s name to it and choosing a solid color that is related to the company s color is a great idea for branding purposes. It makes it very easy for attendees to remember you. If there are too many designs imprinted on the cloth, your marketing message could get lost through all of the clutter.
Graphics Should be Simple
If there s too much going on in your graphics, it may actually create the illusion of a smaller display, as well as making it difficult for attendees to understand what message you are trying to communicate. The most successful graphics are those that can easily be seen and understood from the trade show aisles. Opt to use one or two large photos instead of several small images, very few words, and a solid background color that is related to your company s color.
The Literature Should be Easy to Reach and Organized
Going back to what I previously said about clutter keep your booth organized. One way to do this is by using literature racks to organize your literature and business cards and tables to display products. If using a literature rack, keep it in the front of your display in order for attendees to easily see it and reach for any information they would like to take with them.
Show displays don t need to be large and costly to make an impact; instead, the right design will attract more potential customers. If you have any questions on designing your booth, call Smash Hit Displays 877-215-5355 and we would be more than happy to create a professional booth for you.