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Don't Make These Trade Show Exhibit Design Mistakes

Don't Make These Trade Show Exhibit Design MistakesIf you want to have a successful trade show exhibit and get the best return on your investment, avoid making these 4 mistakes.

With the amount of time and money you put into your tradeshow exhibit, promotional materials, and staffing, you are probably expecting remarkable results, right? As effective as exhibiting at trade shows can be for promoting your business and boosting your brand, there are still plenty of mistakes that I have witnessed at least one or two exhibitors making at every show I have gone to. To get the most out of your booth, stop yourself from making the following mistakes.

1. Too Much Clutter

Even if you have a tight fitting display, having a cluttered booth can make a huge difference in how many people stop by your exhibit. Use literature stands, shelves, and counter space to keep your booth organized and neat in order to create the illusion of a more spacious booth.

2. Untrained Staff

Not only should your staff know everything there is to know about the products or services, but they also need to know how to approach attendees. If the staff comes off too strong and tries to sell the products or services as soon as they come within the vicinity of your display booth, it could scare off your potential customers. Train your staff how to interact with attendees in order to get the best results. For ideas on how to train your staff, check out my article on how to prepare your staff to rock the trade show.

3. Promoting More Than One Marketing Message

The best trade show exhibit themes are the simplest ones. By this, I mean incorporating too many marketing messages throughout your booth can be confusing for your audience. It can also overwhelm attendees by having too much going on. Keep it simple and decide on one message and theme per event in order for attendees to easily understand what it is your company does, what products or services you have to offer, and/or what new products or services your company has just launched.

4. Unprofessional Graphics

You only have a few seconds to grab the attendee s attention, so the graphics will be one of the first things they notice about your booth. If your graphics look like an amateur designed them, they could lead your audience to believe your business is low budget and doesn t contain quality products. Even if you are on a budget, it would be in your best interest to invest in trade show display graphic design services. By having a professional design them for you, they will know how to create picture-perfect graphics that will show your potential customers that your company is professional.

These are just a few problems that are often made at trade shows. For more tips on creating effective displays, contact Smash Hit Displays at (877) 215 5355.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.