An excellent online trade show display provider as one distinct characteristic: a philosophy of high quality, personalized service. I literally hate feeling like just another sale, or a number. When I sense that my business is not highly important to an exhibit provider, I leave the website or hang up the phone! My trade show booth display is a significant investment of both time and money, so I want to be careful to get the very best deal I can, which means so much more than a reasonable price. A competitive purchase or rental price is just the proverbial icing on the cake!
When it is time for you to go shopping for an online trade show display provider, I hope that these suggestions might be useful to you.
Individualized service is always first in my book. Too darn many companies are just out for the almighty dollar these days and will say whatever it takes to make the sale quickly. Frankly, those people tick me off! Then too, there are plenty of companies that talk a great game, but when the chips are down, will they be there for me in the long run? Individualized service means:
Sensible advice is the second thing I look for in a trade show exhibit provider. When I m dealing with an online display provider, I continually ask myself: is the representative always giving me a sales pitch, or do they sound more like a sincere advisor? And, have they genuinely taken the time to assess my needs and wants? In short, does he or she sound as if they will cover my requirements without going overboard, or neglecting something?
Broad product selection is the third item I seek in the right exhibit provider. I need to see more than one or two options, and I want to see information on the materials and construction of each display, as well as warranty info. Further, I expect to see and hear about the accessories that I can and should have within my exhibit. I expect to see pictures, drawings, design options, and perhaps videos of the products that they promote on their website.
Competitive pricing is number four on my list of things I expect from a trade show display provider. Pricing is not the first thing on my list because I know that I will get what I pay for in a competent exhibit. I do, however, expect that both purchase and rental cost will be in line with other display providers, according to the research I ve done. I also want to know exactly what is included in the price, and will look for and ask for discounts and other inclusions. Here again, I expect receptiveness, and an eye for earning a lifetime client in my business.
Post-sale assistance and on-going general support is the fifth item on my list of expectations. I need a provider who will stand behind their products and claims, as well as provide long-term support. I m impressed when a trade show exhibit provider goes into detail about shipping, deadlines, drayage, and other logistics. I m even more impressed when I can pick up the phone and get an answer to my question, even if it has been weeks or months since my last purchase. And I am truly wowed when my display provider reaches out to me unexpectedly, just to follow up or see how things are going! Now that s super cool.
So, the above five items that I expect are a lot, but are most reasonable in my opinion. Excellent service, advice, selection, pricing, and support are what I definitely demand in an online trade show exhibit supplier. In the end, I expect a mutually beneficial venture from both parties. As I said: it s a reciprocal investment.