Trade shows have their busy times, as well as their down times when trade show booth traffic tends to be much lower. During these slow times, instead of having all of your staff standing around put them to work! Below is a list of jobs you should delegate to each member of your show exhibit staff.
Check out the Competition
Have one or two people walk the trade show floors as attendees to scope out your competitors trade show exhibits. Find out what these companies are doing to gain traffic, generate leads, and keep attendees interested. Also, observe the look of their display booth to see if it is organized or designed in a way that yours is not but should be.
Don t let a single person enter your convention booth without being greeted. If attendees are being ignored, there s a good chance they will leave your trade show display in search of one that will give them the attention they want. Designate this special task to someone who is upbeat, friendly, and can keep a smile on their face.
The Go-To Person for the Tough Questions
Even if everyone on your staff is brand new to your company, make sure there is at least one person who is knowledgeable enough to answer any and all questions asked by visitors at your display system. One way to prepare your staff, and the one person you give this job to, is to hold a training seminar a day or two before the trade show. Teach them everything there is to know about your products/services, including the technical stuff.
Giveaways or Booth Attractions
Some exhibitors prefer to hold a presentation or demonstration, as well as hand out promotional items. Whoever holds this role should have an outgoing personality and have the gift of relaying a large amount of product/service information in a few minutes (if you are holding presentations or demos).
Once the trade show is over, designate one person to follow up with all of the leads generated from the event. A great way of collecting this information is to have everyone use lead forms to collect all of the data on.
It depends on the size of the event, but this list should help give everyone a job at your display stand.