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Sure, anyone can type trade show exhibit into an online search engine and come up with millions of trade show displays and services, vendors, articles, blogs, and more. Even so, a quality definition and overview - seems to be as varied as search engine results. So allow me to offer an up-to-date classification.

A simple definition of trade show exhibit is this:

Used for the purpose of generating and promoting business commerce in order to realize a set of pre-determined objectives, a trade show exhibit is a visual or audio-visual material structure or structures, designed to gain attention within seconds, and pull people in for a closer investigation. Further, employing physical screens, banners, and an array of other pieces, a trade show exhibit is used to fill a temporary stall or booth within a trade show venue.

Oh, and by the way, the term trade show exhibit and trade show display are arguably synonymous.

Now that we have a simple definition, it s time to make a closer examination. All trade show exhibits share some essential attributes. Here are the basics:

  • Immediate attention A trade show exhibit must be designed to be noticed by trade show attendees within the first two or three seconds. Further, within a few more seconds, the exhibit must pull in attendees for a closer look. Every aspect of the exhibit should be considered with that general goal in mind.
  • Message/intent This means that an effective trade show exhibit must convey a pre-designed message or intent that is both simple and recognizable. Most often, this message is the marketing message that is intended to illicit a prescribed response. It is best when this message has a singular intent, like promoting a new product, or entering into a new market demographic, etc. Attempting more than one message or intent tends to be confusing.
  • Structure/configuration Trade show exhibits range in size from a small portable display, to huge island exhibits. Of course, the larger the exhibit the greater the structure and the more possible configurations. However, exhibit size is generally determined by event experience, corporate size and budget, and defined goals or objectives. A smaller exhibit can be just as effective within scale as bigger displays, when done properly.
  • Graphics Graphics are the centerpiece of all trade show exhibits, and therefore the most important component. Although opinions and advice on graphics have vast variation (and expense), there are a few key points that are fairly universal.
  1. Keep images crisp and simple Too many images or poorly chosen images spell disaster for graphics. Decide on one or two main images that directly engage attendees in the message of the exhibit. Images should be highly attractive, crisp, colorful, and to-the-point. Also, all graphics should extend consistently throughout all marketing materials used during the show, pre-show, and post-show.
  2. Color Scheme Select a bright and complimentary (compliments your image/logo well) color scheme and, again, use it consistently on the exhibit itself, and on all marketing materials as well.
  3. Logo and text The company logo is typically placed front and center in graphics panels. The logo should at least be at, or slightly above, eye level. Here again, simplicity is the golden rule for text in graphics. Exceeding one or two sentences is likely not a good idea, as this tends to make graphics too busy. Remember, the idea is to pull people in, not repel them.
  • Accessories Accessories such as banners, furnishings, counters, kiosks, flooring, lighting, and so much more, bring fullness to a trade show exhibit. Use accessories in line with the scale of the display. Too much accessorizing drives people away because excess is not inviting.
  • Staffing The people operating the exhibit must be trained and professional. So much is written on this and all of these attributes so it is definitely beneficial to do research and build the trade show master plan with staffing and training being central to success.
  • Lead-gathering/sales The purpose of most all trade show exhibits is to generate leads and sales. There are many tactics and actions involved in effective lead-gathering and sales opportunities. A trade show exhibit must employ proven methods for capturing new leads and sales.

To sum up, it is useful to have a clear and distinct yet simple definition of the term trade show exhibit . The purpose of this article has been to offer an up-to-date delineation of the term. Further, this article has been expanded enough to illustrate several key attributes of trade show exhibits. Certainly this is but a beginning, and yet a strong place to start.

Money-Saving Hacks to be a Smarter Exhibitor

Money-Saving Hacks to be a Smarter ExhibitorThe primary duty of a custom trade show display is to create much profit to your business and get a new audience. But as it stands now, the costs to have such services have really gone up. To ensure that you do not pay much for a custom trade show display, the following are some of the tips that you use as guidelines.


Trade Show Exhibit Blunders That Could be Hurting Your ROI

Trade Show Exhibit Blunders That Could be Hurting Your ROIWondering why your trade show exhibit isn't getting results? Here are 3 exhibit mistakes that could be preventing you from getting the ROI you want.

3 Types of Trade Show Exhibits You Need to See to Believe

Before buying trade show booths,here are 3 new fabric displays that you need to see to believe.

5 Jobs Your Trade Show Exhibit Staff Should be Doing

5 Jobs Your Trade Show Exhibit Staff Should be DoingInstead of having your staff standing around, twiddling their thumbs while waiting for attendees to approach them, keep them engaged with their audience by doing the following tasks at your booth.

4 Questions to Ask Yourself When Designing Your Trade Show Exhibit

4 Questions to Ask Yourself When Designing Your Trade Show ExhibitThe first thing that will attract attendees to your trade show exhibit is its design, so having one that clearly tells potential customers who you are, what you do, and why they should buy from you is critical for bring the right traffic to your booth. Here are a few of the questions that need to be answered by your exhibit design.

Don't Make These Trade Show Exhibit Design Mistakes

Don't Make These Trade Show Exhibit Design MistakesIf you want to have a successful trade show exhibit and get the best return on your investment, avoid making these 4 mistakes.

6 Reasons to Love Hybrid Trade Show Exhibits

6 Reasons to Love Hybrid Trade Show ExhibitsHybrid exhibits may not be as well known as the pop up or custom display, but it should be. There are several benefits to using these booths that can't be found with other, more traditional displays.

Why Should Attendees Stop by Your Exhibit?

Why Should Attendees Stop by Your Exhibit?With tons of trade show exhibits competing for the attendee's attention, what will make your booth different from theirs? With these 5 ideas, you'll have more booth traffic than you expected.

Creating an Effective Exhibit

Your booths locations and appearance will wildly impact your trade shows success. Be sure to take these along with many other factors into consideration when planning your next trade show. Your great planning will pay off in great results! Here are some tips to help you along.


Reasons to Exhibit

Many businesses struggle when deciding whether or not trade show exhibits are up their ally. Here are ten reasons exhibiting is for you.


A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.