Finding the right trade show display design is not always something that comes to you quickly. Sometimes it takes looking in unexpected places to find design ideas and inspiration. There are several places you should pay close attention to when coming up with a booth design that will drive traffic to your booth, while also having a memorable look that attendees will not soon forget.
If you think about it, billboards are very similar to trade show exhibits: both have to relay their messages in less than 5 seconds and have an image and text that jump out to their audience. As you drive down the highway at 60mph, what billboards catch your attention? What colors are used? How many pictures and words are included in the poster? Pretend attendees walking down the trade show aisles are drivers driving down the highway. By designing your booth closely to that of billboards, you will be able to get your audience s attention without overwhelming them with too much text or pictures, making it difficult to identify what your business is all about from the aisles.
Thanks to the wonderful World Wide Web, it is possible to find just about anything you are looking for online with just a few clicks of the mouse. In fact, we have taken it upon ourselves to post hundreds of displays and exhibits we have designed for our clients. One of the best ways to find your own exhibit design idea is by seeing what other exhibitors have done, and our library of booth designs are a great way to do that. If you are still stumped as to what your booth should look like, Smash Hit Displays also offers graphic design services in order to create professional, attention-grabbing graphics for your booth.
3. Trade Shows
This may seem like the most obvious place to look, but by putting yourself in the attendee s shoes and walking the trade show aisles, you will be able to get an up-close look at booth displays. Not only should you pay attention to the design your competitors used and what they are doing to attract a crowd, but also notice what non-competitors are doing. Make a mental note of booth features that may be behind the exhibitor s success, as what the booth staff may be doing to capture leads at the event.
4. Direct Mail
We have all gotten postcards from businesses that are offering special promotions. Have you ever gotten one that, with just one glimpse, caught your eye? What did they do on this postcard to get your attention? How big is the text and headline they used? Notice the color combination, pictures, and content that was used to create the eye-catching direct mail piece you received. Then consider how these different characteristics can be incorporated into your show display.
Having a trade show booth that gets positive results and feedback from attendees is easier said than done, but with these ideas, you should be able to come up with a design that your audience will remember long after the show.