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Find Trade Show Display Inspiration in These Unexpected Places

Find Trade Show Display Inspiration in These Unexpected Places

Finding the right trade show display design is not always something that comes to you quickly. Sometimes it takes looking in unexpected places to find design ideas and inspiration. There are several places you should pay close attention to when coming up with a booth design that will drive traffic to your booth, while also having a memorable look that attendees will not soon forget.

1. Billboards

If you think about it, billboards are very similar to trade show exhibits: both have to relay their messages in less than 5 seconds and have an image and text that jump out to their audience. As you drive down the highway at 60mph, what billboards catch your attention? What colors are used? How many pictures and words are included in the poster? Pretend attendees walking down the trade show aisles are drivers driving down the highway. By designing your booth closely to that of billboards, you will be able to get your audience s attention without overwhelming them with too much text or pictures, making it difficult to identify what your business is all about from the aisles.


Thanks to the wonderful World Wide Web, it is possible to find just about anything you are looking for online with just a few clicks of the mouse. In fact, we have taken it upon ourselves to post hundreds of displays and exhibits we have designed for our clients. One of the best ways to find your own exhibit design idea is by seeing what other exhibitors have done, and our library of booth designs are a great way to do that. If you are still stumped as to what your booth should look like, Smash Hit Displays also offers graphic design services in order to create professional, attention-grabbing graphics for your booth.

3. Trade Shows

This may seem like the most obvious place to look, but by putting yourself in the attendee s shoes and walking the trade show aisles, you will be able to get an up-close look at booth displays. Not only should you pay attention to the design your competitors used and what they are doing to attract a crowd, but also notice what non-competitors are doing. Make a mental note of booth features that may be behind the exhibitor s success, as what the booth staff may be doing to capture leads at the event.

4. Direct Mail

We have all gotten postcards from businesses that are offering special promotions. Have you ever gotten one that, with just one glimpse, caught your eye? What did they do on this postcard to get your attention? How big is the text and headline they used? Notice the color combination, pictures, and content that was used to create the eye-catching direct mail piece you received. Then consider how these different characteristics can be incorporated into your show display.

Having a trade show booth that gets positive results and feedback from attendees is easier said than done, but with these ideas, you should be able to come up with a design that your audience will remember long after the show.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

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We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.