A well-designed show booth doesn t necessarily mean a lot of money was put into it. It can still be an effective design on a shoestring budget as long as you stay true to your business, target market, and mission at the trade show. How can this be done? It is actually a lot easier to do than you may think.
1. Have a Space Plan
As you are preparing your trade show display, have a plan in place on how you want to use the space you have. Do you want to add furniture for your visitors comfort? Are there products you want to put on display? Knowing all of the details on how your booth space will be used is the first step to an effective exhibit design.
2. Place Products at or Near Eye Level
Attendees typically will quickly glance at a display, only stopping if something catches their eye. By placing products at eye level, your audience will easily be drawn to it and will know exactly who your company is and what it has to offer. Unless your product has to be on the floor, refrain from placing your products there because if an attendee has to look down to see it, they will most likely move on to a different display stand.
3. Focus on Your Work
Instead of emphasizing on the design of your booth, consider showcasing the work your business does. This can be done by keeping your graphics, signage, and marketing materials consistent, showing attendees what your company has to offer and what makes you different from the competition. Some businesses make the mistake of spending thousands of dollars on the design of their display without telling attendees what they sell.
4. Add Lighting
Halogen and LED lights are very affordable, yet can make a huge difference in the look of your trade show display. Most convention venues are dimly lit, making every booth look similar. By adding a little light, you ll be able to make your booth stand out, as well as using it to spotlight your products.
5. Keep it Simple
A simple, clean design is much more effective than an over-the-top, cluttered look. By using too many images and text on your graphics and signage, it will look as if it is cluttered and unorganized. Also, having too much going on in your show display will make attendees work even harder at trying to figure out what your company does, causing them to go to another exhibit that is easier to understand.
6. Rent a Display
If you are new to exhibiting, consider using display rentals because it will give you a feel for what you want or don t want in your trade show booth. If you like the booth you are renting, purchasing options are available. However, if there is something about it you don t like, you can give it back to your trade show display company and try out a different one.
By Kristin Hovde
What other suggestions would you add to this list of booth design tips?