Every trade show exhibitor is hoping to get tons of traffic coming in to their display system. What they may not expect, however, are attendees having to wait in line for hours while you are busy scanning badges, talking to potential customers, and taking orders. If you have ever experienced this, let me assure you that there are ways of cutting down on lines and keeping the attendees happy.
Do your research to get an idea how many attendees and exhibitors will be at the event. Talk to trade show organizers and get a list of last year s attendance records to get a better idea of who will be at the convention. Also, talk to your target audience to figure out who is planning on coming by:
Although, you won t be able to reach every single person that plans on coming to your trade show booth, this will at least give you an idea.
Having enough badge scanners available for all of your booth staff is important, but now scanning badges can be done with your iPhone. One mobile app now on the market is called ILeads by Bartizan and allows exhibitors to scan badges directly from their smart phone and automatically send that information to your sales or marketing department while you are still in your trade show displays.
Make sure there are plenty of employees at your convention booth to scan badges and talk to attendees. Not only will this keep the attendees happy, but so will your staff. If you are trying to decide on the right number of staffers to cover your display system, take into consideration the size of the event and how many breaks your employees will need, since there should be enough staffers on the convention floor while one or two of them take a break.
If you notice the line backing up at your trade show exhibit, designate one person to walk around and offer the attendees coffee or cookies while they patiently wait to set foot in your display booth. It can be exhausting spending hours on the event floor, so they will definitely appreciate the pick-me-up.
As they wait, play a video or presentation that will inform them of what your company does. This can be done by attaching plasma monitors to your trade show displays that will display a slide show or short movie of your business.
Especially with the Exhibitor Trade Show rapidly approaching, these tips should help the lines move quicker, while keeping both the attendees and staff happy.