Trade shows continue to be a popular choice for companies who want to bring exposure to their brand, generate leads, or launch new products. As popular as this marketing medium is, there are still some naysayers out there who think trade shows are expensive and ineffective. Here are some of the top misconceptions about purchasing trade show displays.
1. They are expensive.
Trade show displays come in many sizes and prices, ranging from $200 to $60,000, depending on the type of booth purchased. If you don t have it in the budget to purchase a booth, the best option would be trade show display rentals because you would be able to use one of the latest truss or custom displays on the market for half the cost of buying one.
2. What you see on the trade show booth website is what you get.
Many people think that the only options available to them are those they find on the website. That couldn t be farther from the truth; if there is a certain style you have in mind, call Smash Hit Displays and we will be able to customize just about any show display on our website.
3. They take too much time to set up
The manufacturers of display systems create them with the end user in mind. What this means is that all of our booths are designed to be easy to assemble, requiring no additional tools. A 20 x 20 truss kit booths can even be assembled in minutes with the knob and pin connectors, quickly and easily attaching each truss component to one another.
4. Once the graphics are designed, we have to use them for every trade show.
Graphics can be interchanged on all of our exhibits, which means you will have the ability to use different graphics for each event you go to.
5. The only displays that get noticed are massive in size.
While the large, cathedral-like custom trade show displays may get more attention, the goal at trade shows is to get noticed by your target audience in order to generate leads and sales. The size of the booth has nothing to do with this. Instead, graphics that clearly tell attendees who you are, products on display, and friendly, professional staff are all key components to a successful exhibit. For more advice, check out our article How to Attract the Right Visitors to Your Trade Show Display.
With these myths cleared up, hopefully it helps you make the right decision as to whether trade shows will benefit your company or not. However, if you still have questions, call Smash Hit Displays at (877) 215-5355 and we would be more than happy to answer any of your questions.