Your trade show display efforts are not just limited to the look of your booth. Educating visitors of your products, services, or industry will help many attendees feel more comfortable with your products or services and can be done in a number of ways. If you have had the opportunity to walk down trade show aisles, you have probably seen booths that incorporate videos through monitors attached to the walls of their exhibition stands.
This is an excellent way to educate attendees and will keep them engaged, which often times will keep these potential customers in your event booth for longer periods of time.
There are several ways to effectively use video to your exhibit for a more entertaining experience for your audience.
Interview Attendees Instead of having videos all about your company, turn the tables and make it all about your visitors. Either hire a professional or have someone from your staff take videos on the trade show floor. You can ask attendees questions about whether or not they have used your products, what they like about your booth, etc. Once you have interviewed your booth visitors, showcase the footage at your display stand. Also, if you have demonstrations at your display, take a video of it.
Upload the Videos Through Social Media Show your videos to all of your followers and fans by posting it to your social media accounts. Don t forget about any of your networking websites Facebook, LinkedIn, Twitter, and YouTube. Let everyone know why they should stop by your booth at the event by showing them the footage.
Share the Video for More Coverage Write a press release, blog post, or guest blog post with a link to the video to gain even more attention. The more websites you get this video on, the more people you are going to reach, boosting the amount of foot traffic that comes to your booth.
Include QR Codes on Your Trade Show Display By adding a QR code to your booth, attendees will be able to view the video on their smart phone or tablet simply by snapping a photo of it and using an app that can read these codes. This is an excellent way of making your exhibit interactive and engaging for your audience.
Video can make a huge impact on the success of your display if it has a professional look and is something that viewers will be interested to watch. These tips will help lead you in the right direction.