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Understand What Attendees Are Thinking When Stepping Into Your Trade Show Booth

Understanding what attendees are thinking and feeling as they set foot in your trade show booth can be a daunting task. With these tips, you should have a better idea of what thoughts are going through their head as they roam your booth.

Smash Hit Displays wants you to have the absolute best looking trade show booth. Sometimes the biggest obstacle to having a successful booth is being unaware of what it is that attendees like to see whenever they stop by a booth. Learn some of the most common pitfalls when it comes to booth and exhibit design in order that you can better your chances of meeting your trade show goals.


Not Knowing Who s Attending the Trade Show

Just like you shouldn t bring a knife to a gunfight, you shouldn t bring a booth optimized for a technology trade show to a book publishing trade show. Make sure you re well aware of what type of consumers, engineers, executives and managers will be in attendance in order that you can properly prepare your booth to meet their individual needs.


Lack of Attention-Grabbing Graphics

Nothing says poorly prepared like lackluster graphics at a trade show. You ve got roughly five seconds to grab someone s attention with your backlit trade show booth, and you ve got to be sure your graphics are compelling enough to want to make someone stop by your booth. Not only that, but you need to have the proper materials, presentation and knowledge to make those attendees want to spend time at your booth rather than move on after a few seconds.


Not Having the Right Information Mediums

This tip goes back to knowing who will be in attendance at the trade show. Even though technology has come a long way in how we consume and access information, there are still some people who are old fashioned. Having HD televisions and touchscreens at your booth is a good idea, but don t forget about attendees who would rather consume information through a pamphlet, flyer, QR code or brochure. If you don t care enough to cater to the individual preferences of your attendees, why should they care enough to spend time and potentially money on your company?


Ill-Informed Booth Hosts

When attendees have questions, your booth staff should either have the answers or know how to find the answers. Any company representatives manning your booth should be aware of your goals for attending the trade show, the most current company news and developments, the most popular products and services, and answers to the most common questions. For those inquiries that don t have a concise answer, representatives should be aware of the most reliable company resources where attendees can find out more.


Just like knowing your enemy is an effective strategy for winning a battle, knowing trade show attendees and what they re thinking is a great way to make a show a success. For more tips on assembling a more effective trade show booth, get in touch with us here at Smash Hit Displays.


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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.