No matter what industry you are in, trade shows have proved time and time again to be one of the most powerful marketing tools. What makes them so effective is the fact that companies get to interact with their target audience face-to-face, allowing potential customers to find out firsthand how a product works and get their questions answered at the trade show booth.
In order to get the best results from the event, a great first impression is important, which often come from the design of show booth displays.
Since it is your trade show booth that will grab the attendee s attention first, the design is essential for driving traffic to your exhibit. There are a number of factors to take into consideration, so take a look at these tips when creating your next custom booth.
The size of your booth will ultimately depend on the size of the event and the audience. If you are preparing for a large event, such as the Consumer Electronics Show, then the bigger the better. However, if the show you are participating in is a smaller, local event, the size may not be an issue. Budget is another important factor when determining the size of your display. Luckily, there are hundreds of options for those who are on a tight budget, including trade show display rentals.
As long as you are able to attract an audience and don t end up blending in to the background, the size of your exhibit is entirely up to you.
Check Out the Competition
If you have been to a trade show in the past, there have probably been displays that have caught your eye and even intrigued you to stop by. What is it about these booths that you liked? How could you incorporate some of the ideas into your own booth design? Copying other exhibitors ideas is not the answer, but putting your own twist on an idea that you noticed at an event will help create a memorable booth. For some ideas on unique booths, check out our custom display gallery.
Build a Booth That Highlights Your Products
As you are designing your exhibit, it s important to design it around your product. Having an over-the-top display won t help you gain any new customers if they aren't sure what it is you are selling. There are numerous booths that will allow you to put your products on display, as well as use lighting to spotlight these items, bringing the attendee s eye to them as they are walking down the aisles. Before trying to lure people to your exhibit with freebies, sounds, or any other gimmicks you decide to use, your products need to be at the center of it all. Consider having a demonstration area in your booth that will allow you to show potential customer how your products work.
These tips will lead you towards success at the event, but keep in mind that simple is best when it comes to your display design. As long as attendees know who you are, what you sell, and are intrigued by the look of your exhibit, you will get the return on investment you are hoping for.