Trying to stand out among the dozens of other trade show displays at the event is important if you want to get the attention of potential customers. Adding your own personal touch can go a long way and doesn t have to be expensive. Here are some ideas on how to make your booth unique and memorable.
Have a Consistent Marketing Message
Know what message you are trying to communicate at the event and then run with that idea. All promotional items, graphics, and signage should relay the same information for an easier way for attendees to remember who you are.
Make Guest Feel Comfortable
Having a trade show booth with an open design that will allow for furniture, such as display trusses, will allow your visitors to feel relaxed and comfortable. Try to use comfortable chairs or couches in order to get attendees to spend more time in your booth. Lighting is a great option, but try to use soft lighting instead of harsh, bright lights. Also, flooring will not only add style to your booth, but will also have additional padding for comfort.
Include Pleasant Aromas
Try to engage attendees not only through sight, but also through their sense of smell. Include pleasant smells that will help potential customers remember who you are. This could include baked goods or lavender, just to name a few. Aromas will also travel around the trade show floor much easier than your visual display or sounds.
Add Color to Your Booth
Bright colors are an excellent way to draw attention to your display system. Adding some red, orange, yellow, or other eye-catching colors will get you noticed at the event. However, be careful not to use too many bright colors throughout the display because it could deter your audience from stopping by your booth.
The best thing you can do for your trade show exhibit is to know your audience and include components and features that they would enjoy.