While you may have the perfect trade show booth or display, your staff may scare off any attendees your exhibit manages to attract. Smash Hit Displays specializes in superior displays and exhibits as well as useful advice on habits your staff should avoid while positioned at your booth.
1. Talk With Each Other
While there s no reason your staff shouldn t bond and enjoy themselves at the trade show, they should be sure their sole focus is on attendees. If someone steps up to your booth and your hosts are so engrossed in conversation that they fail to notice, that person will more than likely walk away with a lasting bad impression. Ensure your staff conveys a sense of interest and remains approachable.
2. Use Phones or Tablets
Unless a staff member is showing an attendee something on a phone or tablet related to your company, there s no reason they should be on an electronic device while stationed at your booth. Being on a phone or tablet is no different than your representatives talking with each other. In both instances attendees feel ignored and unwanted.
3. Practice Poor Oral Hygiene
No matter how brief or long a conversation is, not one wants to stand in a show display area where it smells like something died in the speaker s mouth. Be sure your staff brushes after every meal or at least pops a mint. Offensive breath can scare a person away no matter how fantastic a presentation is. Gum should be avoided as a way to freshen breath since chewing and talking at the same time can come across as rude. On a related note, make sure anyone positioned at your booth isn t wearing too much perfume, cologne or lotion.
4. Focus Solely on Making a Sale
Not everyone who stops by your booth does so because they want to buy whatever product or service you re selling, and it s essential that your staff realizes this. That doesn t mean your staff shouldn t try to sell your company s products or services, just that they should recognize when doing so is and isn t appropriate. Have your staff ask attendees what brought them to your booth and go from there. Sometimes simply giving a person the right information and letting them digest it on their own time and terms is enough to turn them into a loyal customer.
While we may not be able to assist you in finding the right individuals to staff at your booth, the experts of Smash Hit Displays can help you select the perfect sized displays and exhibits for your next trade show. Let us know if you ever have any questions about buying or renting a display.