When searching for the perfect trade show booth, having a bold design is a must for a memorable, traffic-getting display system. However, if you are a trade show newbie, it can be a little stressful finding the right booth that will get a positive reaction for attendees.
Here are some ideas on how to impress your audience at upcoming events.
Start With Rental Displays
If you re concerned about spending a large amount of money on a booth exhibit that may not get results, then renting a trade show display is the perfect solution. Most rental exhibits can be purchased if you are happy with the design of the rental. If you aren't happy with the booth, no problem since it is very cost-efficient and can be used without any long-term commitment.
Know Your Audience
What design do you think would get your target audience s attention? For some industries, having a flashy, bold display won t attract attendees and could possibly deter them from stopping by. There are still plenty of exhibit options that would gain interest at the event, while still being professional. One example of a toned-down, yet sophisticated display would be the Linear Hybrid Displays.
Make Small, Yet Effective Changes
If you already have a trade show exhibit, yet want to rebrand your company, bring awareness to a new product, or simply want to add a little pizzazz to your booth design, test it out on your audience with small changes before making any drastic modifications. One idea would be to add technology to your exhibit like having iPad stands for customers to interact with or a flat screen monitor and a video or presentation that discusses new products or your new brand. The next thing that can be done is by adding additional signage, such as a banner stand, that has your new logo, new products, etc. Once you are happy with the reaction you've gotten, then bigger, more noticeable changes can be made to draw in a crowd.
Depending on the booth, it can be very expensive to purchase a booth, yet a beneficial marketing purchase for your company. These tips should help you make the right decisions on how to stand out at events.