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Expand Your Audience: Tie Your Trade Show Booth to Your Internet Presence

Get more trade show traffic with social mediaWhether it is your first trade show exhibit, or ninety-ninth, you can expand your trade show audience via your company internet presence. Perhaps it was Microsoft and Apple that first pioneered this idea. At two different shows, both Bill Gates and Steve Jobs gave keynote speeches that were posted online as video on their company s website. Now it is possible to go well beyond online video.

Here are some exciting ways to expand your trade show audience online:

First, add a trade show page to the company website with a headline/link on the home page that is devoted entirely to your trade show booth experience. This can create a lasting impression of the show, of your brand, and of your marketing message. Much of what is posted on this new page can be done in real time.

  • Post videos and photos of virtually everything of note: keynote address, show opening, show overview, booth activity, time-lapse video of the installation and dismantling of the show virtually anything of interest.
  • Post articles in advance of the show, during the show, and after the show.
  • Invite people to your booth via your website, social media, and email. Further, make the show as real as possible for those who cannot physically attend the show.
  • Share real-time highlights from the show real time video is magnetic for any audience. Whenever possible, use more than one camera for different perspectives or placements.
  • Keep the page active after the show for a while.

Second, use email campaigns The first email campaign should go out prior to the show perhaps a week or more in advance that announces (your company s) participation in the show. Another email could be sent out as a reminder right before the show. Then, during the show, one or more email campaigns could be sent as updates. Emails might include:

  • Presentations that are being displayed at your display exhibition, as well as other presentations during the show.
  • Video on demand email a link, or links, to highlight video from the trade show event
  • Link(s) to web page always include one or more links to your trade show web page.

And finally, use social media to promote your trade show web page and share real-time action/highlights from the show. Use the timeline in Facebook to keep your audience engaged. Send out regular tweets on Twitter during the show. Use Google+, LinkedIn, and other social media to reinforce your internet efforts and to further expand your trade show audience.


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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.